Social Media Specialist

Description

TITLE Social Media Specialist
DEPARTMENT Creative
DIVISION NP Digital LATAM
LOCATION Remote - Latin America

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NP Digital is looking for a strategic and execution-oriented Social Media Specialist to join our growing Creative team.

This role combines content planning, community management, and social media execution to help brands build meaningful relationships with their audiences while delivering high-quality digital experiences.

The Social Media Specialist will serve as the operational bridge between strategy, creative, and community management, ensuring content is planned, published, monitored, and optimized across multiple brands and platforms.

The ideal candidate is highly organized, collaborative, culturally aware, and passionate about social media, content, and digital trends.

This is a newly created role to support our growing department. To be considered, candidates must reside and be eligible to work in Latin America and are required to be fluent in English.

ABOUT THE RESPONSIBILITIES

• Develop and manage monthly content calendars across multiple brands and social platforms.
• Plan and organize editorial content aligned with each client's business objectives and communication strategy.
• Identify cultural trends, audience insights, and content opportunities to strengthen brand relevance.
• Create clear creative briefs for copywriters, designers, and production teams.
• Coordinate content development with multidisciplinary teams to ensure timely delivery.
• Publish, schedule, and manage content across social media platforms.
• Monitor online conversations and actively manage brand communities.
• Respond to community interactions while maintaining each brand's tone of voice.
• Support real-time social media coverage during events, activations, and content productions.
• Coordinate with internal teams to ensure content is delivered on time and aligned with campaign objectives.
• Generate recurring social media performance reports, providing actionable insights and optimization recommendations.
• Monitor content performance and recommend improvements based on platform analytics and audience behavior.
• Assist in managing multiple accounts simultaneously while maintaining strong attention to detail and organization.

ABOUT YOU

• 4–6 years of experience in Social Media, Community Management, Content Planning, or similar digital marketing roles.
• Previous experience working in advertising agencies, digital marketing agencies, or social media environments.
• Strong understanding of social media platforms including Instagram, Facebook, TikTok, LinkedIn, X, and YouTube.
• Experience building editorial calendars and planning content for multiple brands.
• Excellent written and verbal communication skills.
• Experience creating creative briefs and collaborating with copywriters, designers, and production teams.
• Strong understanding of social media best practices, platform trends, and content formats.
• Experience preparing performance reports and analyzing social media metrics.
• Proficiency with social media management and scheduling tools such as Sprout Social, Hootsuite, Metricool, or similar platforms.
• Familiarity with social listening and trend monitoring tools.
• Basic knowledge of Canva or similar design tools is considered a plus.
• Highly organized with excellent project management and multitasking skills.
• Strong problem-solving abilities and attention to detail.
• Ability to manage multiple priorities in a fast-paced agency environment.
• Collaborative mindset with the ability to work effectively across multidisciplinary teams.

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees.

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.