Position Summary
We're looking for a seasoned Affiliate Marketing Program Director to lead the strategy, development, and growth of our Marketplace affiliate program, building a best-in-class ecosystem of exclusive benefits, savings, and rewards for 1099 workers and independent contractors. Reporting directly to the Chief Marketing Officer, this leader will own the program end-to-end, from defining a compelling value proposition and securing high-impact strategic partnerships to optimizing performance through data-driven insights and scaling member engagement. Success in this role requires a strategic, results-oriented leader who excels at forging partnerships, driving cross-functional collaboration, and delivering measurable business growth through innovative affiliate and marketplace initiatives.
Responsibilities
Own the end-to-end strategy, growth, and performance of the Marketplace affiliate program, including partner acquisition, engagement, monetization, and member adoption.
Develop and execute a partner acquisition strategy to identify, negotiate, and secure high-value, exclusive affiliate partnerships that strengthen the Marketplace value proposition and drive revenue growth.
Build, manage, and optimize strategic partner relationships, ensuring contractual commitments, performance expectations, and revenue goals are achieved.
Monitor affiliate partner performance, analyze key KPIs, and optimize offers, promotions, and partner mix to maximize engagement, conversion, and revenue.
Reconcile monthly partner reporting, commission payments, and revenue-share agreements, ensuring financial accuracy and operational excellence.
Partner with Product and Marketing teams to increase Marketplace awareness, traffic, and engagement through integrated campaigns and member experiences.
Collaborate with Sales, Customer Success, and Account Management teams to position Marketplace benefits as a key driver of client acquisition, retention, and expansion.
Own the Marketplace experience, ensuring partner listings, offers, promotions, and content are accurate, compelling, and optimized for conversion.
Develop and execute loyalty, rewards, and retention initiatives that increase repeat engagement, member lifetime value, and Marketplace utilization.
Build business cases, executive reporting, dashboards, and growth forecasts, providing strategic recommendations based on performance data and market opportunities.
Stay informed on affiliate marketing trends, competitive programs, and emerging partnership opportunities to continuously evolve and strengthen the Marketplace ecosystem.

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