Product Marketing Manager (Mid/Senior) - AI-native SaaS

Location: Warsaw (hybrid) or remote within Poland

Salary: 12-20k PLN on B2B or equivalent on contract of employment (UoP)

Tidio is the customer service platform that aligns AI and people, so businesses can scale without losing trust or the human touch. Our goal is to help entrepreneurs grow by making customer service more efficient while keeping it helpful.

Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too!

A few facts about us:

• Our product is one of the world's leading AI customer service solutions, and our goal is to become no. 1

• We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024.

• We currently rate at 4.7/5 in both Shopify and G2.

• Our ML team was among the first in the world to launch an AI agent (Lyro) for customer service!

• Every month, our widget is viewed by 350 million unique users, which is 4% of the global population.

• Currently, we hire over 150 fantastic people.

Lyro, one of our flagship AI products, is to customer service what Claude is to AI — a customer service platform that lets teams build, test, and deploy customer service agents anywhere.

By joining as Product Marketing Manager (Mid/Senior), you'll own product marketing for one of our AI business lines - shaping how we tell the product story and how we launch. We're looking for a hands-on Product Marketing Manager with a strong go-to-market mindset. You'll own positioning, messaging, launches, and sales enablement, while actively creating the assets that bring them to life — from website content and launch materials to sales collateral and lifecycle campaigns.

We live from launch to launch. You'll lead release communication end-to-end, keep the website sharp and current, and translate product understanding into messaging that lands with both builders and operators. Experimental work is part of the role — testing across different ideas and initiatives to understand what drives impact.

We work AI-first — and yes, you'll learn to use Claude Code and ship your own commits (we'll teach you; what matters is an open mind). This is a highly hands-on role — staying flexible, moving quickly, and focused on creating and shipping work while executing PMM initiatives end-to-end.

If you're equally excited by shaping the strategy and shipping the work, we'd love to meet you.

As the Product Marketing Manager (Mid/Senior), you will:

• Own and continuously update website content and product messaging to ensure clarity and conversion impact.

• Run release communication launch-to-launch — coordinate video production and own social distribution across channels to drive awareness and adoption.

• Partner closely with performance marketing to turn launches into measurable growth and revenue impact.

• Immerse yourself in the product (multi-agent, MCP-native, evals, bring-your-own-model) to communicate its value with precision.

• Use AI as an accelerator — work in Claude Code and ship content/site changes yourself.

• Prepare sales enablement materials and email marketing automation (EMA) content — write and edit campaigns that nurture leads, keep users engaged across the lifecycle, supporting retention and conversion.

• Lead experimental projects, such as testing influencer collaborations to amplify Lyro launches — exploratory in nature, with the goal of learning what scales and what could evolve into dedicated partnerships over time.