At Orchard, the future has always inspired us. As we imagine how people will connect, what they expect from brands, and where they'll turn for their essentials, we're driven by curiosity.
This curiosity pushes us to see brands not as single moments, but as a web of connected experiences. In an era where every touchpoint is an opportunity to delight and engage, we fuse creativity, data and technology to influence action across the entire customer journey.
Which is why, at Orchard, we rally around a single purpose: to invent better outcomes through creativity, data and technology. Those better outcomes can only exist in the context of people irrespective of if we label them users, customers, patients or clients.
The Opportunity:
We are seeking a results-driven, strategic Senior Paid Social Media Manager to join our dynamic Performance Media team, sitting within Strategy. In this role, you will lead the development, execution, and optimization of paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and more.
You will work cross-functionally with various teams including creative, analytics, and product, as well as our clients, to drive engagement, increase conversions, and maximize ROAS.
The ideal candidate is a strategic thinker that understands the customer journey with deep platform expertise and a passion for achieving business outcomes through innovative paid social campaigns.
- Leave Credits Description:The employee shall be eligible to receive a maximum of twenty (20) accrued leave credits per calendar year which may be used for SL and VL with an accrual rate of 1.67 leaves per month upon commencement of employment.
- HMO Principal Description:The employee shall be eligible for an HMO plan upon hire with coverage of Php 300,000 per illness per year.
- HMO Dependent Description:The employee shall be eligible to enroll one (1) free dependent upon hire with the coverage of Php300,000 per illness per year. HMO eligibility and hierarchy of dependent shall be subject to the guidelines and standards of the HMO provider.
- Group Life Insurance Description:The employee shall be eligible of up to Php1,000,000 coverage under a Group Life Insurance policy upon hire. Claims shall be subject to the general guidelines and required documentation set by the service provider. Failure to comply may result in the forfeiture of any claims. Exclusions and exemptions from claiming this benefit are defined under the exclusion sections of the general guidelines of the GLI policy.
- Birthday Leave Description:The employee shall be entitled to additional one (1) paid time-off annually on top of the accrued leave credits.
- Reimbursable Internet Allowance Description:The employee shall be eligible for a monthly reimbursable internet allowance of up to Php2,000.00, provided that the employee must submit official receipts and supporting documents to account for the expenses.13th Month PayDescription:With a minimum rendered work of at least one (1) month during the calendar year, the employee shall be entitled to a 13th Month Pay equivalent to 1/12 of the employee’s gross monthly salary multiplied by the number of months worked or earned within a given calendar year to be released on or before Dec 24 of every calendar year, subject to the computation as provided by the Labor Code and other pertinent issuances of the Department of Labor and Employment.
- Compensatory Time Off Description:The employee shall be eligible to receive an additional leave credit equivalent to the number of work hours rendered upon the employer's request outside of regular working hours and during non-working holidays. CTO credits shall be earned based on the setup of the business operations. All earned CTO credits shall expire at the end of the current calendar year unless a special arrangement has been set otherwise.
- Media strategy and execution: Develop and execute comprehensive paid social media strategies aligned with client business goals and KPIs, including considering and conversion and cost per acquisition.
- Audience targeting & segmentation: Lead audience research and segmentation strategies to improve targeting effectiveness and campaign results from Paid Social Media channels. Use data-driven insights to tailor campaigns that speak directly to the needs and behaviours of target customer segments.
- Campaign management and optimisation: Manage day-to-day paid social media campaigns across platforms including Facebook Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Snapchat, Pinterest, and emerging channels. Continuously monitor and optimise campaigns for performance, adjusting targeting, creative optimisation and bidding strategies to ensure that goals are met.
- Analytics & reporting: Analyse campaign performance using analytics tools and provide detailed reporting and actionable insights to senior leadership. Identify trends, opportunities for improvement, and optimisation levers.
- Client & stakeholder presentations: You will have demonstrated experience in presenting insights and recommendations to clients and key stakeholders, effectively guiding them through the process.
- Stay ahead of industry trends: Stay current with the latest trends in digital marketing and social, platform updates, and industry best practices to keep campaigns innovative and competitive.
- Experience: 5+ years experience managing paid social media campaigns in an agency or in-house setting.
- Proven Success: Proven track record driving results with paid social on platforms including Facebook/Instagram, TikTok, LinkedIn, and others.
- Technical Proficiency: Strong analytical skills with ability to interpret data, generate insights, and translate into actionable campaign improvements. In addition, experience with A/B testing, audience segmentation, pixel implementation, and conversion tracking are highly desirable.
- Creative Collaboration: Experience collaborating with creative teams to develop high-performing ad creatives that resonate with target audiences.
- Communication Skills: Excellent verbal and written communication skills, with the ability to present data insights and strategies to stakeholders at all levels, including managing client expectations.
- Growth mindset: Ability to thrive in a fast-paced, collaborative team environment with an open mindset to learning and adapting quickly.
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