Lead Generation Specialist (SAAS) - 112025- PBLGS

Position: Lead Generation Specialist

Number of hours: TBD (Project Based)

Schedule: TBD

Responsibilities:

A. Lead Generation & Prospecting

• Source qualified leads through LinkedIn, email, referrals, and other online channels based on the company’s buyer persona.

• Identify new business opportunities, track prospect timelines, decision-makers, and intent signals.

• Maintain accurate records of interactions, qualifications, and opportunities in the company CRM.

• Conduct outreach via email, calls, and chats to engage leads and secure appointments.

• Schedule, confirm, and follow up on meetings with potential clients.

B. Email Marketing & Campaign Management

• Create, localize, and manage branded email marketing campaigns in alignment with company goals.

• Develop email templates and edit layouts based on client branding.

• Set up, test, and deploy newsletters and campaigns to specific segments using marketing automation tools.

• Monitor KPIs such as open rates, click-through rates, bounce rates, unsubscribes, and conversions.

• Manage the QA process for emails, ensuring all technical and brand standards are met before launch (checking subject lines, links, creatives, etc.).

C. Communication & Alignment

• Develop written responses and conversation flows aligned with the company’s messaging guidelines.

• Ensure professional, prompt, and valuable conversations with potential clients and leads.

• Collaborate with the sales and marketing team to understand campaign goals and optimize targeting and messaging.

D. Reporting & Data Integrity

• Consistently update and maintain clean and organized lead records in the CRM system.

• Generate weekly and monthly reports on lead generation performance, email marketing metrics, and appointment conversions.

• Evaluate campaign performance and suggest optimizations for future outreach.

E. Administrative & Ad Hoc Tasks

• Assist with miscellaneous sales or marketing tasks when needed.

• Support internal projects or initiatives aimed at improving lead generation or campaign outcomes.

Requirements:

• Proven experience as a Lead Generation Specialist or similar role.

• Strong proficiency in CRM systems (HubSpot, Salesforce, Zoho, Pipedrive, or equivalent).

• Experience with LinkedIn Sales Navigator is a strong advantage.

• Excellent research skills and ability to evaluate lead relevance.

• Strong written communication skills for outreach and documentation.

• Detail-oriented, organized, and able to manage large volumes of data.

  Ability to work independently and meet deadlines.