Key Facts

Remote From:

Sri Lanka

Category: Digital Advertising Specialist

Full time

Senior (5-10 years)

English

Hard Skills

Google Ads Banner Ads Lead Generation Keyword Research Competitive Analysis Google Analytics Google Ad Manager Marketing Performance Measurement And Management SEMrush (Software) Landing Page Optimization +2 more

Other Skills

•
Communication
•
Problem Reporting

Roles & Responsibilities

2–4 years of hands-on experience managing paid ads (Google & Meta mandatory)
Strong understanding of performance marketing, funnel tracking, and lead generation
Experience with tools like Google Ads Manager, Meta Business Suite, Google Analytics
Experience working with international clients (especially Canada/USA)

Requirements:

Plan, execute, and optimize paid marketing campaigns on Google Ads, Facebook, Instagram, and other relevant platforms
Conduct keyword research, audience targeting, and competitor analysis
Create ad copies and coordinate with designers to develop high-converting creatives
Generate weekly/monthly reports with actionable insights

FoodMe Global / Dine Palace

About FoodMe Global / Dine Palace

FoodMe integrates App Ordering, sales, marketing, order management and delivery so that you can focus on growing your business. App Benefits & Features *Your App, Your Brand -Save Big on Commissions -Make More Money *Food Delivery at your Door Step -Seamless 3rd party delivery integration -Delivery & Tip payment collection and disbursements *A POS that integrates with your App -Multiple tablet POS stations, including table side -Print order to multiple kitchen stations and bar *Assets to Grow your Brand -Top of the line website -Photography & Videography -Logos & Graphics Creation *Sales & Marketing -Increase Visits and Orders -Email Marketing, Social Media, Push Messages, In-Store Branding & many more...

Company type: SME

Founded: 2018

Company size: 51 - 200

Website LinkedIn See all jobs →

Job description

This is a remote position.

At Dinepalace, we specialize in online ordering software and digital marketing services tailored for restaurants and local businesses in North America. We’re looking for an experienced Ads Specialist to manage paid campaigns and generate quality leads.

Job Summary

We are seeking a results-driven Ads Specialist to create, manage, and optimize paid ad campaigns across Google, Meta (Facebook & Instagram), and other platforms. The ideal candidate should have a proven track record in lead generation, conversion optimization, and ROAS improvement.

Key Responsibilities

Plan, execute, and optimize paid marketing campaigns on Google Ads, Facebook, Instagram, and other relevant platforms.
Conduct keyword research, audience targeting, and competitor analysis.
Create ad copies and coordinate with designers to develop high-converting creatives.
Monitor and analyze campaign performance using Google Analytics, Meta Ads Manager, and other tools.
Adjust bids and budgets to improve performance and achieve KPIs (e.g., cost per lead, ROAS).
Generate weekly/monthly reports with actionable insights.
Stay updated with digital advertising trends and platform updates.

Requirements

2–4 years of hands-on experience managing paid ads (Google & Meta mandatory).
Strong understanding of performance marketing, funnel tracking, and lead generation.
Experience with tools like Google Ads Manager, Meta Business Suite, Google Analytics, and SEMrush or similar.
Ability to analyze data, identify trends, and optimize accordingly.
Excellent communication and reporting skills.
Experience working with international clients (especially Canada/USA).
Familiarity with landing page builders like Unbounce, Webflow, or similar.
Basic knowledge of SEO and CRM tools like Zoho or HubSpot
Experience in the Restaurant industry is preferred