Ad Specialist - Sri Lanka

Job Summary

We are seeking a results-driven Ads Specialist to create, manage, and optimize paid ad campaigns across Google, Meta (Facebook & Instagram), and other platforms. The ideal candidate should have a proven track record in lead generation, conversion optimization, and ROAS improvement.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns on Google Ads, Facebook, Instagram, and other relevant platforms.
  
• Conduct keyword research, audience targeting, and competitor analysis.
  
• Create ad copies and coordinate with designers to develop high-converting creatives.
  
• Monitor and analyze campaign performance using Google Analytics, Meta Ads Manager, and other tools.
  
• Adjust bids and budgets to improve performance and achieve KPIs (e.g., cost per lead, ROAS).
  
• Generate weekly/monthly reports with actionable insights.
  
• Stay updated with digital advertising trends and platform updates.
  

• 2–4 years of hands-on experience managing paid ads (Google & Meta mandatory).
  
• Strong understanding of performance marketing, funnel tracking, and lead generation.
  
• Experience with tools like Google Ads Manager, Meta Business Suite, Google Analytics, and SEMrush or similar.
  
• Ability to analyze data, identify trends, and optimize accordingly.
  
• Excellent communication and reporting skills.
  
• Experience working with international clients (especially Canada/USA).
  
• Familiarity with landing page builders like Unbounce, Webflow, or similar.
  
• Basic knowledge of SEO and CRM tools like Zoho or HubSpot
  
• Experience in the Restaurant industry is preferred

• Flexible working hours
  
• Performance bonuses
  
• Opportunity to work with international clients
  
• Growth opportunities in a fast-scaling digital marketing team