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Technical Paid Advertising Specialist

Role overview

Qualifications

  • Experience setting up, running, analyzing, and optimizing paid campaigns
  • Hands-on experience with platforms such as Google Ads, Meta Ads, Microsoft Ads, or LinkedIn Ads
  • Experience with technical tools to automate and improve advertising workflows
  • Ability to manage multiple campaigns or channels simultaneously

Responsibilities

  • Own and manage paid advertising campaigns hands-on
  • Experiment with AI, automation, and data to enhance campaign management
  • Build solutions and influence a more technical approach to paid advertising
  • Investigate performance changes and validate automation workflows

Key facts

  • Remote from: Anywhere
  • Full time
  • Digital Advertising Specialist
  • English

Hard skills

Other skills

  • Analytical Thinking
  • Problem Solving
  • Prioritization

About the company

OnTheGoSystems logo

OnTheGoSystems

Computer Software / SaaS

OnTheGoSystems develop WordPress plugins, WPML and Toolset. Toolset makes it easier and quicker for users to build a professional website without complex coding. WPML is the world’s most popular multilingual plugin, helping more than 700k websites translate their content. It is integrated with the most popular translation services, themes, and plugins, including WooCommerce. We also offer professional translation services. The people that make of OnTheGoSystems are comprised of more than 90 mostly full-time staff members from 6 continents, 39 countries, and 67 cities. OUR COMPANY OF PRODUCTS WPML is the #1 WordPress Multilingual Plugin. WPML is used to help you translate any website, big or small, e-commerce included. WPML is used in over 700,000 websites, is compatible with all the major plugins, themes, and page builders, (including WooCommerce). WPML allows you to translate everything: pages, posts, custom types, forms, taxonomy, menus, and themes text. Toolset allows you to build WordPress sites in hours, not weeks. Toolset lets you build your own listing sites, directories, membership sites, and shops. It is made of 8 component plugins that help developers create and display custom WordPress content without having to use PHP. Posts and pages aren’t enough for every site. If you need more, Toolset and it’s 8 plugins are the answer. ICanLocalize is a translation agency specialized in software and website localization. We translate WordPress websites with WPML, iOS and Android mobile apps, software, and any kind of text file. We have over 2,000 certified, native translators working in more than 45 languages. Our technology simplifies the translation process and ensures a smooth workflow. We offer fast, professional and affordable translations that businesses of all sizes trust. JOB OPPORTUNITIES We are a growing company and are always looking for new talent. Visit www.onthegosystems.com for open positions.

Company details

Company typeSME
IndustryComputer Software / SaaS
Company size51 - 200

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Job description

At OnTheGoSystems, we’ve been building successful translation and localization software with a fully remote, international team since 2007. Our products are used on more than 1.5 million active WordPress sites, helping businesses around the world build and manage multilingual websites and content.

We’re looking for a technical, hands-on Paid Advertising Specialist who knows how to connect AI, automation, and data to real advertising workflows.

What you'll do

  • This is a role where you’ll have the freedom to build, test, and improve, not just manage campaigns designed by someone else.
  • You’ll own paid advertising hands-on while having the space to explore how AI, automation, and better use of data can improve the way campaigns are managed.
  • You’ll be able to experiment with new tools and approaches, build your own solutions, and directly influence how we develop a more technical and AI-driven approach to paid advertising.

Requirements

We’d especially like to meet someone who:

  • Has personally set up, run, analyzed, and optimized paid campaigns.
  • Has hands-on experience with platforms such as Google Ads, Meta Ads, Microsoft Ads, or LinkedIn Ads.
  • Has used technical tools to automate, connect, analyze, or improve advertising workflows. This could include Google Ads Scripts, advertising APIs, Python, Zapier, Make, GA4, BigQuery, Looker Studio, and AI agents.
  • Is comfortable managing several campaigns or channels at the same time.
  • Can show real examples of using AI or automation to solve advertising problems or reduce manual work.
  • Thinks analytically and enjoys investigating why performance changes, not just reporting that it changed.
  • Understands that automation needs validation and can explain how they check that automated workflows are working correctly.
  • Can work independently, prioritize what needs attention, and move things forward without detailed instructions.
  • Enjoys experimenting with new technology and turning useful ideas into working solutions.

Benefits

  • 100% remote position,
  • Body and Mind Movement program to fill you up with energy,
  • A computer budget to make your workplace better,
  • A Kindle device with access to our company Amazon account,
  • We respect national holidays in each country and want you to have a rest these days,
  • Great opportunity to progress and advance,
  • Collaborating with team members across the globe.

If you enjoy paid advertising as much as you enjoy building smarter ways to run it, we'd love to hear from you. Tell us about the campaigns you've owned and the AI or automation you've built into your work.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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