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Social & Brand Strategist (Remote)

Weedmaps

Role overview

Qualifications

  • 7+ years in social strategy, creative strategy, content strategy, editorial strategy, or brand marketing
  • Experience developing platform-native content strategies
  • Strong understanding of creator ecosystems, internet culture, and audience behavior
  • Experience developing audience-driven creative briefs and campaigns

Responsibilities

  • Monitor platform trends, creator ecosystems, internet culture, and audience behaviors
  • Identify cultural opportunities that can evolve into campaigns, social content, and editorial programming
  • Translate audience insight into actionable strategic recommendations
  • Develop strategic inputs and creative briefs rooted in audience behavior and business opportunity

Key facts

Hard skills

Political Strategy Content Strategy Editorial Design Customer Engagement Campaign Management Cultural Psychology Presentation Training

Other skills

  • Verbal Communication Skills
  • Collaboration

About the company

Weedmaps logo

Weedmaps

Cannabis & Hemp

WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years. Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers. WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Company details

Company typeSME
IndustryCannabis & Hemp
Company size501 - 1000

Links

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Job description

Social & Brand Strategist (Remote) 

Overview:

Weedmaps is seeking a Social & Brand Strategist to shape the company's social, editorial, and audience engagement strategy. This role sits at the intersection of culture, audience insight, social behavior, creative strategy, and editorial programming. The Social & Brand Strategist identifies emerging trends, audience tensions, platform behaviors, and white-space opportunities that evolve into creative campaigns, editorial themes, and culturally relevant storytelling initiatives.

The impact you'll make:

  • Monitor platform trends, creator ecosystems, internet culture, and audience behaviors.
  • Identify cultural opportunities that can evolve into campaigns, social content, and editorial programming.
  • Translate audience insight into actionable strategic recommendations.
  • Develop strategic inputs and creative briefs rooted in audience behavior and business opportunity.
  • Partner with Creative Leadership to evolve strategic insights into campaign platforms.
  • Collaborate with Editorial and Social teams on content calendars, recurring franchises, and creator programming.
  • Connect Learn, The Feed, social, lifecycle, and creator content into a cohesive content ecosystem.
  • Analyze audience engagement and content performance.
  • Identify repeatable content frameworks and scalable creative systems.
  • Share audience learnings across Creative, Editorial, Lifecycle, Product Marketing, and Growth teams.

What you've accomplished:

  • 7+ years in social strategy, creative strategy, content strategy, editorial strategy, or brand marketing.
  • Experience developing platform-native content strategies.
  • Strong understanding of creator ecosystems, internet culture, and audience behavior.
  • Experience developing audience-driven creative briefs and campaigns.

Bonus points: 

  • Strong editorial instincts.
  • Exceptional presentation and communication skills.
  • Deep knowledge of cannabis culture and creator communities.
  • Experience working in highly collaborative cross-functional environments.

The base pay range for this position is $115,000 - $135,000 per year, and a competitive bonus

 2026 US Benefits for Full Time, Regular Employees:

  • Physical Health (Medical, Dental & Vision)
    • 100% employer-paid premium for employees
    • Up to 80% coverage for dependents
    • Company HSA contribution with the High Deductible Health Plan
  • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
  • Basic Life, Voluntary Life and AD&D Insurance options
  • Supplemental, voluntary benefits
    • Student Loan Repayment/529 Education Savings with a monthly company contribution
    • FSA (Medical, Dependent, Transit and Parking)
    • Voluntary Life and AD&D Insurance
    • Critical Illness Insurance
    • Accident Insurance
    • Short- and Long-term Disability Insurance
    • Pet Insurance
    • Identity theft protection
    • Legal access to a network of attorneys
  • PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
  • Paid parental leave

Why Work at Weedmaps?

Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it. 

You too can have a hand in shaping the industry’s future; ready to roll with us? 

See how we’ve grown—our journey, leadership team, and what’s next at Weedmaps.com/corporate 

About Weedmaps:

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry.  Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. 

“Freedom to choose. Freedom to access. Freedom to enjoy.”

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

  • Our recruiters will always communicate with candidates through an @weedmaps.com email address.
  • CORRECT: jlebowski@weedmaps.com
  • INCORRECT: jlebowski@gmail.com
  • Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
  • If you are interested in a role at Weedmaps, please apply through our established channels.

If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!  

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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