Role overview

Qualifications

8+ years of experience in editorial leadership, journalism, publishing, or content strategy
Experience leading editorial ecosystems across digital media and social channels
Strong understanding of audience development and content performance
Deep expertise in cannabis culture, products, and consumer behavior

Responsibilities

Define and evolve the Weedmaps editorial voice and storytelling strategy
Establish editorial standards across all content channels
Build recurring editorial franchises and scalable content systems
Serve as an authority on cannabis culture, audiences, products, and industry trends

Key facts

Remote from: California (USA)
Full time
Senior (5-10 years)
English

Hard skills

Editorial Design Content Strategy Audience Development Journalism Web Performance Optimization Digital Media Social Media

Other skills

Communication
Team Management
Mentorship
Strategic Planning

About the company

Weedmaps

WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years. Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers. WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Company details

Company typeSME

Company size501 - 1000

Links

Website LinkedIn See all jobs

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Job description

Senior Manager, Editorial (Remote)

Overview:

Weedmaps is seeking a Senior Manager, Editorial to define and lead the company's editorial voice, cultural point of view, and content narrative ecosystem across Learn, The Feed, creator partnerships, social storytelling, and long-form editorial initiatives. This role serves as both an editorial leader and cultural authority, helping Weedmaps become one of the most trusted and culturally relevant voices in cannabis.

The impact you'll make:

Define and evolve the Weedmaps editorial voice and storytelling strategy.
Establish editorial standards across all content channels.
Build recurring editorial franchises and scalable content systems.
Serve as an authority on cannabis culture, audiences, products, and industry trends.
Develop editorial calendars, content pillars, creator programming, and educational initiatives.
Partner with Creative and Social teams to shape campaign narratives.
Ensure editorial accuracy, integrity, and cultural relevance.
Manage relationships with freelance writers, contributors, and editorial partners.
Connect editorial initiatives across social, lifecycle, creators, and campaigns.
Support strategic planning through audience and cultural insight.
Lead and develop the editorial organization.
Recruit, hire, mentor, and retain editorial talent.
Conduct performance reviews and career development planning.
Manage freelance and contributor relationships.
Establish editorial governance and approval processes.
Allocate resources to support business priorities.
Influence content and audience strategy across the organization.
Partner with executive leadership on long-term editorial direction.

What you've accomplished:

8+ years of experience in editorial leadership, journalism, publishing, or content strategy.
Experience leading editorial ecosystems across digital media and social channels.
Strong understanding of audience development and content performance.
Deep expertise in cannabis culture, products, and consumer behavior.

The base pay range for this position is $142,625 - $160,249 per year, and a competitive bonus

2026 US Benefits for Full Time, Regular Employees:

Physical Health (Medical, Dental & Vision)

100% employer-paid premium for employees
Up to 80% coverage for dependents
Company HSA contribution with the High Deductible Health Plan

401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life, Voluntary Life and AD&D Insurance options
Supplemental, voluntary benefits

Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Identity theft protection
Legal access to a network of attorneys

PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Paid parental leave

Why Work at Weedmaps?

Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.

You too can have a hand in shaping the industry’s future; ready to roll with us?

See how we’ve grown—our journey, leadership team, and what’s next at Weedmaps.com/corporate

About Weedmaps:

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.

“Freedom to choose. Freedom to access. Freedom to enjoy.”

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

Our recruiters will always communicate with candidates through an @weedmaps.com email address.

CORRECT: jlebowski@weedmaps.com

INCORRECT: jlebowski@gmail.com

Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.

If you are interested in a role at Weedmaps, please apply through our established channels.

Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.