CRM / Retention Analyst for 50 Partners

50 Partners is an affiliate program focused on Tier-1 markets and long-term partnerships with experienced affiliates and media buyers.

Over the past four years, the company has grown into a stable and rapidly scaling business within the gaming industry. Its portfolio includes several high-performing brands that consistently rank among the top choices for review platforms and affiliate traffic. The company continues to expand, launching new projects every year.

Today, 50 Partners is a remote-first team of 80+ professionals, with its headquarters based in Lisbon. The company is driven by performance, transparency, and sustainable growth, both for its partners and its people.

We are looking for a CRM / Retention Analyst to support our CRM and Retention teams with data-driven insights and identify growth opportunities for LTV and player retention through behavioral and communication performance analysis.

HOW YOU WILL MAKE AN IMPACT:

• Analyze key retention metrics: FTD → repeat deposits, churn rate, retention cohorts, LTV, ARPU/ARPPU, deposit frequency.

• Build and maintain analytical reports and dashboards for CRM campaigns, player segments, and promotions.

• Evaluate the effectiveness of CRM communications (Email, SMS, Push, In-App, Onsite) including open rate, CTR, and deposit conversion.

• Conduct cohort and behavioral analysis by GEO, acquisition source, player type, and deposit patterns.

• Support player segmentation (RFM, deposit segments, churn segments, VIP logic).

• Design and analyze A/B tests for CRM campaigns.

• Identify insights and opportunities to improve retention, player lifecycle, and revenue.

• Analyze player activity, sessions, games, and content performance to understand impact on retention.

• Provide data-driven insights and recommendations to CRM, Product, and VIP teams.

WHAT WILL HELP YOU SUCCEED IN THE ROLE:

• 2+ years of experience as a Data / Product / Business Analyst

• Strong SQL skills

• Experience with BI tools (Power BI, Tableau, Looker, Metabase, or similar)

• Understanding of key product analytics metrics (LTV, ARPU, ARPPU, churn, cohorts)

• Experience with retention and cohort analysis

• Ability to work with large datasets

• Ability to translate data into clear business insights

• Experience with A/B testing or CRM analytics is a plus

• Experience in iGaming / betting / gaming / fintech / subscription products is a plus

WHY YOU’LL LOVE IT HERE:

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!

• Unlimited vacation days and paid sick leave—because your rest matters.

• A competitive compensation that truly reflects your skills and expertise.

• Employee referral bonus and gifts to celebrate your special occasions.

• 50% financial support for learning expenses to supercharge your professional growth!

• A positive atmosphere where you always feel respected and truly belong.

• Inspirational team-building activities that turn colleagues into best friends.

• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.

• Co-working space reimbursement to save your nerves from always working from home :)