Digital Marketing Specialist

Diamond Search Recruitment are delighted to be working with a leading provider of trusted identity and security solutions enabling businesses for A Digital Marketing Specialist

Summary of the role

The Digital Marketing Specialist will lead various digital marketing activities and coordinate with different stakeholders to execute digital campaigns. The position holder will be responsible for executing West Marketing's digital marketing strategy, managing all social media channels, the website, and taking on other digital marketing activities such as SEO and PPC, according to the West Marketing strategy.

As part of the role, the Digital Marketing Specialist will be responsible for all website updates and new content, including coordinating with the Content Team, Regional Managers, and the Web team to ensure that all pages are built and updated according to the strategy and best practices.

Main job responsibilities and accountabilities

• Manage social media accounts, creating your own posts, images and video clips for various campaigns, and tracking the success of these posts.
• Execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Perform ongoing off page and on page SEO tasks.
• Manage the website including:
  • Creating new pages,
  • Updating existing ones,
  • Collaborating with the East Marketing and Web teams,
  • Editing basic HTML and CSS.
• Analyse and report on the performance and efficiency of marketing campaigns and propose improvements.
• Create social media reports and use the data to suggest improvements.
• Work with other members of the company to create content; including blogs, webpages, videos, and ads.
• Some admin and day to day tasks will also be required to assist the team with reaching their goals and targets.

Person specification

Essential

• Some experience working as Digital Marketing specialist/ Executive.
• Good understanding of social media knowledge, especially LinkedIn.
• Understanding of a campaign eco-system.
• Knowledge of HTML, CSS, XML.
• Familiarity with analytical and database tools.
• Excellent written communication and copywriting skills.
• Strong project management skills.
• Team player with the ability to guide others.

Desirable

• A university degree or a recognised Marketing certification.
• Knowledge of SEO/SEM and Google Analytics.
• Knowledge of Adobe Creative Cloud.
• Knowledge of Salesforce.
• Understanding of the full customer journey and experience.

This role offers hybrid working and would consider remote working with occasional office visits.

Do not miss out on this superb opportunity. If you have the skills, experience and attributes required we would love to hear from you. Apply today!

Diamond Search Recruitment is acting as an Employment Agency in regard to this vacancy.