Digital Marketing Specialist

Company Overview: MacKenzie-Childs is a leading home furnishings retail company known for its unique design, high-quality products and exceptional customer service. We specialize in offering a wide range of kitchen, entertaining, décor and furniture items that cater to various styles and preferences, ensuring our customers find exactly what they need to make their homes joyful and stylish.

Position Summary:

The Digital Marketing Specialist is responsible for the execution and deployment of digital

marketing content and promotional campaigns across E-commerce, Email, and SMS channels.

This role translates business objectives and marketing strategies into compelling customer

experiences that drive engagement, conversion, and retention.The ideal candidate is detail

oriented, highly organized, technically proficient, and eager to continuously learn and adapt to

evolving digital marketing capabilities and consumer behaviors. This individual will play a critical role in improving operational efficiencies, establishing scalable processes, and leveraging data-driven insights to optimize performance and support business growth.

Key Responsibilities:

• Own the end-to-end execution and deployment of digital marketing content and promotions across E-commerce, Email, and SMS channels, ensuring accuracy, quality, and on-time delivery.
• Build and maintain website content, promotional assets, landing pages, emails, and SMS campaigns aligned with marketing objectives and merchandising priorities.
• Manage audience segmentation and dynamic content implementation to deliver relevant, personalized customer experiences across channels.
• Collaborate with Creative, Technical, Analytics, and external vendor partners to implement new capabilities and ensure best-in-class digital experiences.
• Monitor campaign and content performance, analyze results, and translate insights into actionable recommendations that support business goals and continuous optimization.
• Maintain a deep understanding of platform capabilities, industry trends, and emerging digital marketing technologies to identify opportunities for innovation and growth.
• Ensure quality assurance standards are met across all digital marketing executions, including content accuracy, functionality, audience targeting, and customer experience.
• Act as the day-to-day owner of key marketing technology platforms, including Salesforce Commerce Cloud, email service providers, SMS platforms, and third-party content management tools.

Supervisory Responsibilities: No supervisory responsibilities