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Field Marketing Specialist

MDA Edge

Role overview

Qualifications

  • 5+ years' experience managing events, including 1-3 years running field marketing events
  • Experience running other field programs beyond physical events
  • Experience working with a direct sales team and cross-functional partners
  • Experience with Salesforce.com, Asana, and marketing automation platforms

Responsibilities

  • Responsible for execution of the Field Marketing strategy based on allocated budget and BU level targets
  • Execute a mix of workshops, executive events, and industry targeted events
  • Exceed registration and attendance targets for virtual/live field events
  • Streamlined lead flow management from field marketing programs into marketing automation systems

Key facts

Hard skills

Event Marketing Field Marketing Budget Management Sales Development Salesforce Asana Marketing Automation

Other skills

  • Communication
  • Teamwork
  • Problem Solving

About the company

MDA Edge logo

MDA Edge

Business Consulting & Services

Our objective is to establish an exceptional ecosystem by connecting individuals, technology, and prospects through the application of human intelligence.MDA Edge is a process-oriented company and our expertise lies in providing comprehensive Workforce Solutions, specifically focusing on Contingent Staffing, Bulk/Project Staffing, RPO/KPO/BPO, and Direct Hire services. We cater to a wide range of industries, including Infrastructure Consulting, Engineering Consulting, IT Consulting, Healthcare, Life Sciences, Pharmaceutical Consulting, Consumer Goods, Education, Transportation & Logistics, Media & Entertainment, Telecom, BFSI, Manufacturing, Utilities & Energies, and Corporate Recruitment. Moreover, we have developed a dedicated focus on Government Consulting.Our company prides itself on a meticulous approach, ensuring that we meet your specific needs. We have established a robust network of highly skilled professionals who are readily available to fulfill your requirements. With a strong commitment to excellence, we consistently deliver exceptional results for clients in India, Denmark, France, Germany, Ireland, Japan, Spain, Thailand, the USA, Canada and Mexico, with ongoing expansion efforts to serve more new regions in the near future.We consistently uphold the highest standards of quality by providing resources, time, and materials to design, implement, and support efficient operations for organizations. Our track record of measurable accomplishments demonstrates our commitment to cultivating a balanced work and societal ecosystem.Our continuous growth, successful customer engagements, and strong customer retention exemplify our achievements. Furthermore, our passion lies in streamlining complex business processes through the application of suitable technology, which has been integral to our success.We extend an invitation to join our dynamic workplace, offering rapid growth opportunities, excellent employee benefits, and a positive work-life balance.

Company details

Company typeScaleup
IndustryBusiness Consulting & Services
Company size201 - 500

Links

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Job description

Job Summary: As a Field Marketing Manager you will be part of a high-growth tech startup with a collaborative culture. You will report to the Director of Americas Field Marketing. You will work with your key sales and marketing stakeholders to execute the marketing plan for a given industry.
Roles & Responsibilities:
  • Responsible for the execution of the Field Marketing strategy based on the allocated budget and BU level targets.
  • Execute a mix of workshops, executive events, industry targeted events and 3rd party events that will help you meet and exceed targets for your region
  • Exceed registration and attendance targets for virtual/live field events.
  • Streamlined lead flow management from your field marketing programs/events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion.
  • On budget execution of programs with timely and accurate reconciliation with Finance stakeholders.
  • Consistent best practice sharing and optimized conversion rates of all programs.
Minimum Qualifications:
  • 5+ years' experience managing events, including at least 1-3 years running field marketing events.
  • Experience running other field programs beyond physical events.
  • Experience working with a direct sales team, sales development teams (XDRs) and other cross functional partners.
  • Experience holding event budget authority and managing budgets across an event series.
  • Experience having pipeline building responsibility.
  • Experience with Salesforce.com, Asana, and marketing automation platforms (MAPS) (building emails, lists and landing pages).
  • Travel for events will be required (when appropriate).
Required Skills:
  • Asana.
  • Salesforce.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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