Sales Development Representative, DMS

Job title: Sales Development Representative, DMS
Reports to: Sales Manager, DMS

Department: DMS

Location: Remote

Grade: 13

About Priority: 

Priority Technology Holdings, Inc. is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. Our vision is to eliminate the barriers to unlocking revenue - empowering businesses to grow faster and operate smarter.

We achieve this through the Priority Commerce Engine, an innovative platform that combines payables, acquiring, and banking and treasury solutions. This unified approach allows businesses to streamline financial operations, reduce unnecessary costs, and uncover new revenue opportunities.

At Priority, we're driven by results. We expect our people to be known for results - bringing expertise, momentum, and relentless focus to every challenge, helping our clients and each other thrive.

About the Role:

We are looking for a high-impact Sales Development Representative who is driven to create pipelines and win new business. This is not a passive role—you will be expected to aggressively pursue opportunities, challenge prospects, and position yourself as a trusted advisor to automotive dealers.

In this role, you will educate dealer groups on how PCA drives measurable results: increasing revenue, reducing operating costs, and accelerating cash flow. You will leverage a database of 15,000+ leads along with established state association relationships to generate net new revenue and build a consistent pipeline.

Responsibilities: 

• Own and aggressively pursue new business opportunities within assigned state associations and CRM database.
• Engage, challenge, and educate prospects on PCA’s value proposition.
• Drive commitments to next steps: demos, webinars, and PPR audits.
• Consistently build and maintain a strong pipeline through disciplined outreach.
• Travel up to 15 days per month to attend and capitalize on association events.

What Success Looks Like:

• Relentless activity including phone calls that drives results: 
• Minimum 5 qualified demos or PPRs per week for the Executive Team:
  •  Diligent use of our Customer Relationship Management system to consistently receive 25+ rooftop processing statements per month and $4M+ in net new revenue per month.
  •  Consistent overachievement of pipeline and revenue targets and KPIs: Activity = phone dials, follow up emails, statements received, Profit Protection Reports or demos scheduled and LOI’s signed. 

Candidate Requirements:

Required

• 2+ years of experience in automotive vendor or retail settings
• Highly self-motivated competitive and results driven individual
• Confident, assertive communicator who can control conversations
• Comfortable with travel (up to 15+ days/month)

Work Environment & Culture:

We believe that performance and experience go hand in hand - an exceptional employee experience is earned through contribution. We are a results-driven team, grounded in our core values: ownership, authenticity, service, trust, innovation, and camaraderie.

Our culture is built for those who want to make an impact. We challenge each other to grow, celebrate progress, and support one another through shared goals and real connection. Whether you're building technology, serving clients, or supporting internal teams, you’ll be part of a company that empowers you to perform at your best and be known for results.

Compensation and Benefits:

Compensation range:  $55,00 - $70,000
We invest in the whole employee - personally and professionally. Our benefits package is designed to support your well-being, growth, and success - both inside and outside of work.

Financial Wellness

• Bonus programs
• 401(k) match
• Employee Stock Purchase Program (ESPP)
• HSA and FSA options
• Financial wellness resources and employee discount programs

Health & Well-being

• Medical, dental, and vision coverage
• Mental health support for employees and dependents through Lyra Health
• Family planning and women’s health benefits through Carrot
• Gym membership reimbursement and virtual wellness programs (including yoga)

Time Off

• 3 weeks PTO to start, with unlimited PTO after year one

Growth & Development

• Education expense reimbursement
• Leadership development programs
• Certified Payments Professional (CPP) certification support

We believe great performance starts with feeling supported - and we’ve built our benefits with that in mind.

 Traditional Physical Requirements:

• Requires prolonged sitting, standing, bending, stooping and stretching.
• Requires the ability to lift 10 pounds.
• Requires eye-hand coordination, manual dexterity and a normal range of hearing and vision (with or without correction).

Join our team at Priority Technology Holdings, Inc. and be part of a dynamic and innovative company that is transforming the financial technology landscape. Together, we can shape the future of payments and banking solutions while providing unmatched value to our clients.