Sales Representative – Upselling – Remote

MAC – Premise (Upsell)

Sales Representative – Upselling – Remote – Permanent – Full time

This position has the responsibility to develop relationships with new clients for Yellow Pages. Working as part of our National Upsell team, you will contribute to our success by implementing proven initiatives to grow revenues, as well as bring new ideas and innovative strategies to upsell our newly acquired customer base.

The role is built around two complementary streams. The majority of your focus (90%) is upselling to newly acquired YP customers — identifying growth opportunities and expanding programs across a large, freshly onboarded customer pool. The remaining 10% is dedicated to building your own book of business: the accounts you personally upsell become yours to account manage, renew, and continue to grow over time, measured against an assignment net gain target. In short, you don't just close the upsell — you own the customer relationship that follows it.

You will work closely with our Telesales team and Face-to-Face Account Managers to help facilitate a positive customer journey for our newly acquired customers, as well as for existing advertisers that we grow. You will not be working with an existing book of business but rather identifying new acquisition and growth opportunities from a large pool of newly acquired YP customers — and then nurturing, renewing, and expanding the accounts you bring in!

Why work with us?

• 100% Work from Home Position (Within Canada)
• Paid Sales Training
• Company-provided Laptop
• Pension Plan
• $40,000 base salary with Total Targeted Compensation at $100K annually
• Uncapped Commission & Over Performance Bonuses give you unlimited earning potential
• Generous Vacations
• Room for Growth
• Dynamic Environment

Key areas of responsibility:

• Strong understanding of and ability to create, demonstrate and deliver multi-media advertising solutions to small and medium businesses in Canada.
• Ability to effectively build rapport and generate interest with customers via phone and web meetings.
• Prospecting and upselling to newly acquired YP customers, making up the core (90%) of the role.
• Account managing, renewing, and continuing to upsell the accounts you have personally upsold — building and growing your own book of business (10% of the role) against an assignment net gain target.
• Completing needs assessments with new and existing customers and designing recommendations/proposals for them to achieve their individual business goals.
• Owning the full customer lifecycle for accounts you bring in: from the initial upsell through renewal and ongoing growth, ensuring retention and net gain over time.
• Represent YP professionally and enthusiastically both to internal and external customers.
• Agility and flexibility to pivot between different priorities and initiatives, depending on our Go to Market strategies.

Requirements:

• Minimum 3-5 years of successful experience in sales and media advertising
• Diploma/degree in Business, Marketing or Education an asset.
• Working knowledge & aptitude to learn search engine marketing, optimization & social media advertising.
• This position involves DAILY interactions with clients or internal and/or external professionals at the national level. Therefore, BILINGUALISM in French and English is required.
• Detail-oriented, exceptional organizational skills and effective time management
• Strong ability to work independently to manage and prioritize tasks to deliver desired outcomes.
• Understanding and/or aptitude to learn CRM software. Previous Salesforce experience an asset.
• Must live and work in Canada

Required Skills:

• Knowledge of both creative and directive advertising across multiple mediums including Print, Online, Search Engine Marketing, Search Engine Optimization, mobile applications, and Social Media
• Strong Cold Calling and Negotiation Skills
• Diagnostic Solution Selling
• Account management and renewal skills — the ability to retain and grow customers over the full lifecycle, not just close the initial sale
• Experience working in a CRM, Salesforce an asset
• Microsoft Office Suite, including Excel and PowerPoint
• Google Analytics knowledge an asset
• Google Certification an asset
• Leadership, Teamwork, Interpersonal Skills.
• Hunter mentality balanced with a farmer's discipline to nurture and grow your own book of business
• Resilience
• Agility and Flexibility to move between changing priorities
• Driving for Results
• Organizational Skills
• Customer Focus
• Self Starter
• Highly motivated by overachieving targets & goals
• Motivated by earning potential

You are ready to join the Yellow Pages adventure as a Sales Representative – Upselling? Send us your resume right now!

About Yellow Pages

For more than 100 years, Yellow Pages has helped Canadian businesses connect with customers. Today, we are a digital marketing leader, with over 76% of our revenue coming from digital solutions. Through partnerships with Google and Meta, we provide SMBs with powerful tools to grow their online presence and attract new customers.