Company Summary:
At Young Innovations, we foster a dynamic environment where team members make an impact every day as part of a collaborative, inclusive culture. Together, we serve the dental profession and their patients, united in our mission of achieving a Lifetime of Oral Health™
We embrace diverse perspectives and encourage bold thinking, challenging traditional approaches with a bias for action. Whether you’re looking to expand your skills or grow your career, Young is here to support your goals and continuous learning. At Young, YOU are at the core of what we do.
Position Overview:
We are seeking a strategic and data-driven E-Commerce Marketing Manager to lead digital growth initiatives across our e-commerce business. This role combines performance marketing expertise with strong technical fluency and cross-functional collaboration, particularly with Product Management, Engineering, and Sales. The ideal candidate has experience managing multi-channel digital marketing programs, optimizing the e-commerce customer journey, and working within a complex marketing technology stack to improve acquisition, conversion, retention, and revenue performance.
You’ll like this role if:
- You have a keen interest in the end-to- end customer experience with a focus on innovation and improvement.
- Enjoy working cross functionally with both Commercial and IT organizations to drive revenue.
- Ability to juggle multiple business priorities in a fast-paced data driven organization.
- You enjoy building a strategic vision in partnership with other leaders in the organization and seeing it through execution and results!
Why You’ll Love Working Here:
- Medium sized company – not too big, not too small – just enough to get things done and see your impact.
- Did we say benefits? Full medical, dental, vision, 401k, parental leave, paid holidays, paid time off, and more!
- Dynamic marketing organization that drives sales and is growing!
Who you’ll work with:
- Working as part of the Campaign Engine and reporting to the Director of Marketing, this role works closely with Category/Product Management, Sales, and the Content & Digital team to ensure that we have a holistic strategy that helps drive results!
What You’ll Do:
- E-Commerce Growth & Digital Marketing
- Develop and execute integrated e-commerce marketing strategies to drive traffic, conversion, new customer acquisition, customer retention, and revenue growth.
- Own the end-to-end customer experience across youngspecialties.com, our e-commerce site, and younginnovations.com, our marketing site, including ongoing improvements, maintenance, and data accuracy.
- Own site merchandising, including homepage layout, category structure, featured products, promotional content, and campaign placement.
- Manage a documented pipeline of UX improvements, site fixes, and enhancements in partnership with IT and external development vendors.
- Troubleshoot site issues, support implementation of fixes, and make updates when needed.
- Lead digital campaigns across search, social, email, SEO, display, and other relevant channels.
- Own promotional calendars and collaborate with Product Management and Creative teams to support general e-commerce, seasonal campaigns, and special initiatives.
- Monitor and optimize conversion funnels, web pages, advertisements, and customer journeys.
- Analyze campaign and site performance and provide clear, actionable recommendations.
- Marketing Technology & Technical Stack Management
- Partner with operations to customize the e-commerce marketing technology ecosystem, including CRM, CDP, analytics, personalization, tagging, attribution, and marketing automation tools.
- Partner with Product on tracking, data quality, integrations, and platform enhancements.
- Ensure accurate reporting and attribution across digital channels via standardized dashboards.
- Evaluate/recommend new technologies and tools to improve efficiency and customer experience.
- Analytics & Performance Optimization
- Establish KPIs, dashboards, and reporting frameworks to measure e-commerce effectiveness.
- Conduct multivariate testing to improve customer acquisition, engagement, and conversion rates.
- Use data to identify opportunities for personalization, retention, and lifecycle improvements.
- Forecast campaign performance and manage marketing budgets efficiently.
- Other duties as assigned.
