Entity:
Customers & Products
Job Family Group:
Sales Group
Job Description:
- Responsible for executing e-commerce strategies, plans and activities, partnering with EC KA in China to achieve business targets. Ensuring our brand owns highest market share, grow rapidly, stay healthy under both online & offline market.
- Linking e-commerce channel insights, business digital efforts/needs together with the strategy to drive sustained business growth and seek new business opportunity across all EC channels.
- This position will report to e-commerce team leader and will communicate and collaborate closely with cross departments/ functions to achieve business goals.
- Participate in the development and execution of E-Commerce strategy and budget plan to achieve company goals.
- Deliver annual, quarterly, and monthly business targets, including but not limited to sell in Volume, GM & NTO; Proceed regular data and competitors’ analysis r to accurately submit rolling forecasts in timely manner. Ensure customers sell out in line with the purchase during the same period and to maintain a healthy inventory level.
- Maintain strong partnership with key contacts of e-commerce platforms with regular communication and meetings, in the meantime, keep good relationship between different platforms for a smooth online operation during promotion season and target to achieve leading sales ranking on both platforms.
- Work closely with marketing to plan for digital & e-commerce campaigns and activities on annual/month/week basis to maximize customer potential.
- Be aware of competitive marketplace and of consumer trends, to identify online creative needs and to seek and maximize business opportunity.
- Collaboration with internal functions and external TP venders/ distributors to develop online merchandising plans to drive sales while maintaining the brands value and offering customers a truly excellent online shopping experience.
- Actively work with other EC team members, make sure your e-commerce business can move forward together.
- Liaise with Castrol China cross-functional team including local marketing team (service & maintenance, brand), CS, TSM & offer manager from CE&O team, commercial manager from finance and demand planner of supply chain team.
- Quickly enter the role and be able to independently respond to the complex work needs of customers.
- Build trust and gain support with colleagues in cross-functional team in 1-2 months.
- Frequent business trips and high-intensity work.
- In the face of the rapidly changing market competition environment, can accurately grasp the key points and provide reasonable solutions, and can promote the implementation of the program.
- The role is the direct contact person of the company's top KA. Plays an important supporting role in completing the short-term business plan and improving the company's long-term strategic planning.
Education
- Bachelor’s Degree or above is required.
Experience
- Minimum 5 years’ experience in working in similar level of e-commerce or e-marketing roles in e-commerce environment.
- Strong in managing relationship with key online platforms and develop customized plans to ensure continuous growth.
- Experience in managing TP and strong skill sets in online store operations.
- Capability of on-line marketing and digital is desirable.
- Deep insights on current marketing trends, including targeting and data-driven planning.
- Fully proficient working with digital sales platforms such as JDSHANGZHI etc. and Microsoft office
- Fluent in both English and Mandarin
Skills & Competencies
- Learning agility: fast to learn and adapt new trends and changes in market.
- Proactiveness: stay active to enhance efficiencies and capture new opportunities.
- Communication skills: good at both Chinese and English written
- Problem solving skills: identify problems, decompose problems and structure solutions to solve problems.
- Strong analytical skills: understand and summarize digital expenses of numbers, competitors’ analysis and customer insights.
- Collaboration – can work effectively with different teams/ functions to achieve results.
- Creative thinking: ability to come up with creative solutions to business challenges in the fast-changing competitive environment.
- Organizational agility: flexible and agile in utilizing company resources and cross-functional teams.
- Strong attention to details.
Travel Requirement
Negligible travel should be expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Account strategy and business planning, Agility core practices, Business Acumen, Business Analysis, Consultative selling skills, customer and competitor understanding, Customer Profitability, Customer Segmentation, Customer Value Proposition, Digital Fluency, Global Perspective, Internal alignment, market, Negotiating value, Offer and product knowledge, Partner relationship management, Sales forecasting/demand planning, Sector, Stakeholder Management
Legal Disclaimer:
We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
