Key Facts

Remote From:

Philippines

Category: Novelist / Writer

Freelance

Senior (5-10 years)

English

Hard Skills

Web Content Management Content Strategy Search Engine Optimization Keyword Research Business Communication

Other Skills

•
Quality Assurance
•
Communication
•
Teamwork
•
Creativity
•
Detail Oriented
•
Time Management

Roles & Responsibilities

Proven experience writing SEO-optimized lifestyle and real estate content.
Strong editing and SEO optimization skills with ability to review and improve articles.
Experience managing or contributing to a CMS and coordinating content production across multiple formats (text, video, images).
Excellent communication skills to liaise with clients, brands, and internal teams, with ability to contribute to content calendars and strategy.

Requirements:

Write SEO-optimized articles (lifestyle, real estate, architecture) and copy for videos and other assets, coordinating with clients during the review process.
Manage the content calendar and oversee high-volume publishing across text, video, and photography within a CMS, ensuring editorial and SEO standards are met.
Collaborate with SEO and Editorial teams to identify optimization opportunities, plan monthly publishing, update the homepage weekly, and refresh site content seasonally.
Act as brand guardian, ensuring high-quality content, liaising with clients/brands, and supporting transcreation and production deadlines.

Greenpark

Madtech: Marketing + Advertising + Technology

About Greenpark

Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. We strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. We have a proud and proven track-record of helping brands amplify their digital presence to a worldwide audience, enabling brands to own their audiences, capture first-party data and save millions in paid media. Across our regional hubs, we create and manage high-performing content for over 150 brand websites, content hubs and social media accounts, including: AllthingsHair.com, MasakApaHariIni.com, BEAUTYHUB.PH, CadaCasaUmCaso.br BeautyDaily.Clarins.co.uk and TheMixer.com. Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt. Greenpark’s 8-hub offices are located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris.

Company type: Scaleup

Industry: Madtech: Marketing + Advertising + Technology

Founded: 2018

Company size: 201 - 500

Website LinkedIn See all jobs →

Job description

GREENPARK 's continued success is dependent on the strength and depth of our valued long-term client relationships.

Why the job exists

To create SEO-optimised website content to boost site traffic.
To support the Managing Editor in management of content and team (when required).
To be a gatekeeper of editorial quality on site.

What the job covers

Writing 8 articles per month, based on performance reporting, market needs and editorial brief.
Conduct basic article editing and article optimization for SEO.
Maintenance of the assigned websites, ensuring it is up to date editorially and with the latest products.
Communication with clients and brands.
Monitoring search trends for new opportunities to grow traffic.
Creative content ideation for ways to build the brand and support Greenpark clients’ goals.
Liaise with the SEO team to identify key areas of optimisation and content creation.
Working with the Editorial team to align the monthly publishing plan.

Responsibilities

Write SEO-optimised articles (including but not limited to topics on lifestyle, real estate, architechture) and copy for videos/other assets based on the content plan, working along with the client on the review process.
Attend immersion/briefing meetings with client and internally
Help to define the content calendar for the upcoming assigned projects.
Help to maintain a CMS platform which operates as an asset bank and newsroom model-writing, leading and overseeing publishing a high volume of written content, videos, and photos (produced in-house).
Reviewing all recently published content to ensure editorial and SEO standards are met.
Updating the homepage on a weekly basis.
Updating all areas of the site monthly for seasonal freshness, including main category pages, navigation items, product carousels.
Help to plan and maintain the article production and coordinating with the studio to ensure high quality and relevant outputs.
Help to guarantee production deadline and targets for the Green Park projects.
Assisting on the transcreation of content, as needed.

Optimisation and creation of articles using SEO best practice as required.
Creation of newsletters that align with key editorial narrative and audience needs.
Collaborate with the Greenpark team on the design of the project (including site sessions, categories, and speech alignment), calendar planning, SEO and technical guidelines and execution, and content production.
Acting as a brand guardian, ensuring the highest and most resonant quality bar for all content at all times.