Creator Affiliate Manager at BetterMe

About us:

BetterMe Store is the e-commerce direction of BetterMe, focused on wellness, fitness, recovery, and self-care products designed to support people in their everyday routines.

As part of BetterMe — a global wellness ecosystem with a loyal community of millions of users worldwide — we help people become better physically, mentally, and emotionally through products that support healthier habits and stronger self-confidence.

About the role:

BetterMe is now developing a new strategic growth direction for BetterMe Store: a TikTok-first creator affiliate program. This channel has the potential to become one of the key growth drivers for BetterMe Store in the U.S. market by building a scalable network of creators who generate authentic content and drive sales.

We are looking for a person who is ready to take ownership of this new direction, build the operating processes behind it, and grow into a leading role in the U.S. creator-commerce and e-commerce space.

Your impact:

• Build and scale a TikTok-first creator affiliate program for BetterMe Store, creating processes from the ground up and turning the channel into a structured growth engine.

• Own creator acquisition, outreach, onboarding, activation, and ongoing collaboration with a wide network of micro-creators and affiliates.

• Create scalable workflows for outreach, CRM, follow-ups, onboarding, content briefing, reporting, and performance tracking.

• Build and refine the affiliate operating model together with cross-functional teams: collaboration mechanics, commission logic, etc

• Stay on top of TikTok trends, viral hooks, UGC formats, and social commerce mechanics to identify what works and turn it into simple, repeatable creator briefs.

• Leverage AI tools across daily workflows — from market research, creator segmentation, and outreach personalization to content ideation and process automation.

• Collaborate cross-functionally with influencer marketing, creative, content, analytics, e-commerce, and product teams to align the affiliate direction with broader business goals.

About you:

• 2+ years of hands-on experience in performance marketing, user acquisition, influencer marketing, or affiliate marketing.

• Solid understanding of performance marketing fundamentals and core metrics; comfortable thinking in funnels, conversion, and unit economics.

• Strong ownership and business mindset, with a focus on driving real results and commercial impact.

• Hands-on experience working with TikTok as a channel, either through paid acquisition or creator collaborations.

• Understanding of TikTok and UGC content: formats, hooks, and what drives engagement and conversion.

• Strong analytical thinking and a data-driven approach to decision-making.

• Strong project management and operational skills, with the ability to design, document, and scale processes from scratch.

• AI-first mindset: actively using AI tools to work smarter and faster.

• Upper-Intermediate level of English or higher.

Will be a plus:

• Experience with influencer and affiliate marketing mechanics at scale.

• Experience in e-commerce or consumer products.

• Exposure to the U.S. market or U.S.-based creator ecosystem.

• Experience with growth marketing in product or D2C companies.

What you get at BetterMe:

A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.
An ambitious environment that gets recognized. Over the past two years, the BetterMe team has doubled in size, and we were named among Forbes’ Top 10 Best Places to Work in 2026.

Find more about us on social media platforms: Instagram, LinkedIn.