Logo for Morning Brew Inc.

Thumbnail Designer & Packaging Consultant

Role overview

Qualifications

  • Proven experience designing highly clickable thumbnails for creator-led YouTube channels.
  • Ability to identify and communicate successful design trends to refine the channel's thumbnail style.
  • Strong familiarity with A/B/C testing thumbnail and title combinations to determine elements worth testing.
  • Regularly consumes YouTube content across news, business, non-fiction, and explainers and stays on top of evolving trends.

Responsibilities

  • Collaborate with producers at the onset of production to craft the most clickable title and thumbnail combinations.
  • Work with producers to create shot lists needed for executing on thumbnails.
  • Create 3-4 thumbnail options per video and address 1-2 rounds of notes before publish.
  • Collaborate with Audience Development team to create a unified style and feel for thumbnails across the channel.

Key facts

Other skills

  • Collaboration
  • Communication
  • Creativity
  • Detail Oriented
  • Time Management

About the company

Morning Brew Inc. logo

Morning Brew Inc.

News Media & Journalism (Digital)

Media today isn’t just about chasing impressions. Sure, we put up some big numbersβ€”but that’s not our focus. Instead, we prioritize relevancy and engagement, delivering business content that informs, entertains, and helps people navigate the world. At Morning Brew Inc., we mix what you need to know with our unique brand of wit, attracting and building real relationships with the next generation of business leaders. We speak to them like people, ensuring they get the context and insight needed to make decisions every day. Loyalty and trust are our most valuable currencies. Whether scrolling, reading, watching, or listening, our audience trusts us for credible, entertaining business content that makes an impact on their personal and professional lives. Now that’s engaging.

Company details

IndustryNews Media & Journalism (Digital)
Company size201 - 500

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Job description

At Morning Brew Inc., we mix what you need to know with our unique brand of wit to attract, and build real relationships with, the next generation of business leaders. We speak to them like people, ensuring they get the context and insight needed to make decisions every day. Loyalty and trust are our most valuable currencies.
 
Whether scrolling, reading, watching, or listening, our audience trusts us for credible, entertaining business content that makes an impact on their personal and professional lives.
 
The Morning Brew team is clever, creative, and growing fast. Want in? Read on. 

OVERVIEW
Morning Brew is seeking a freelance YouTube Thumbnail Designer to join our video production team.  The ideal candidate for this position is an avid consumer of YouTube and creator led content, passionate about identifying both the overt and subtle trends in YouTube thumbnails, and has a proven track record of creating highly clickable, thoughtfully designed YouTube thumbnails in collaboration with creators. 
 
This is a freelance position on a per-project basis with the opportunity to convert to full time employment.
 
WHAT YOU'LL DO
- Collaborate with producers at the onset of production to craft the most clickable title and thumbnail combinations 
- Work with producers to create shot lists you’ll need for executing on thumbnails
- Create 3-4 thumbnail options per video, and address 1-2 rounds of notes before publish
- Collaborate with Audience Development team to create a unified style and feel for our thumbnails across the channel
- Archive work and projects to be stored in our centralized database
 
WHAT YOU'LL BRING
- Proven experience designing highly clickable thumbnails for creator-led YouTube channel(s).
- Capable of identifying and communicating successful design trends, both overt and subtle, to continue to refine and improve the channel’s thumbnail style
- Strong familiarity with A/B/C testing thumbnail and title combinations and identifying which elements and content angles are worth testing against each other
- Regularly consumes YouTube content, including in the world of news, business, non-fiction, and explainers
- Obsesses over new and evolving trends and varying styles across the YouTube platform
 
COMPENSATION $250-400 per video (2-4 videos per month)
BRIEF BREW HISTORY
Morning Brew Inc. was founded in 2015 by two entrepreneurial college students who noticed their peers were not consuming legacy media resources about business and finance news, but had a high desire to learn about those topics. What started as a small on-campus email has since evolved into a multi-channel media company that operates 20+ unique content franchises. All while maintaining our witty, honest and engaging tone that millions of loyal MBI audience members rely upon daily to better navigate the world.
 
In 2020 a majority stake in MBI was acquired by Axel Springer SE and in February 2025 that position was increased to full ownership of the business. Axel Springer SE is a family-owned, transatlantic media company headquartered in Berlin and New York that is committed to the values of a free and informed society. To learn more about Axel Springer SE and what defines us, visit http://axelspringer.com/en/what-defines-us.
 
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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