About Sierra Interactive
Sierra Interactive is a leading real estate technology platform serving thousands of agents, teams, and brokers across the US and Canada. Our software helps customers generate more leads, win more deals, and operate more efficiently. We are a profitable, high-growth, fully remote company with 60+ employees and ambitious plans to expand. Our Digital Marketing team sits at the center of that growth, managing paid media campaigns for a growing portfolio of real estate clients and recognized as one of the best in the industry.
The Role
This is a delivery role. You will own a portfolio of active paid media accounts and be directly accountable for client performance, retention, and satisfaction.
The right candidate brings real agency-side experience managing Google Ads, Meta, and Microsoft Ads campaigns for multiple clients simultaneously. You understand how to read performance data, make campaign-level decisions, communicate clearly with non-technical clients, and operate with a high degree of autonomy in a remote environment.
Key Responsibilities
Campaign Management and Performance Delivery
- Manage active Google Ads, Meta (Facebook/Instagram), and Microsoft Ads campaigns for a portfolio of real estate clients, with direct accountability for performance outcomes.
- Monitor and optimize key performance metrics, including conversion rate, cost per conversion, cost per lead, search impression share, and ROAS on an ongoing basis.
- Develop and execute campaign strategies aligned to each client's market conditions, business goals, and budget constraints.
- Translate performance data into clear, actionable recommendations that clients can understand and act on.
- Serve as the liaison between clients and the internal Ads team, ensuring campaign changes are communicated accurately, scoped correctly, and executed on time.
- Work with Google Customer Support as needed to manage account health, including submitting appeals for suspended accounts.
Client Success and Retention
- Serve as the primary relationship owner for a portfolio of 200 active client accounts, managing paid media campaigns across Google Ads, Meta, and Microsoft Ads.
- Conduct multiple scheduled client calls per week, including strategic performance reviews, campaign check-ins, and issue resolution.
- Set and maintain clear expectations around campaign performance, timelines, and outcomes to reduce churn and build long-term value.
- Proactively identify clients at risk of cancellation and take deliberate steps to course-correct before retention becomes a reactive problem.
- Identify opportunities to right-size client budgets or expand campaign scope when performance data supports it and the recommendation is genuinely in the client's interest.
Onboarding and Time to Value
- Onboard new Google Ads, Meta, and Microsoft Ads clients through a structured process designed to accelerate time to first meaningful results.
- Help new clients understand how their campaigns integrate with the Sierra platform and their broader lead generation workflow.
- Establish clear milestones and early-lifecycle check-ins to ensure clients reach value quickly and with confidence.
Account Strategy and Operational Contribution
- Develop individualized account strategies that match the right campaign types, targeting approaches, and budget allocations to each client's market and business model.
- Apply real estate business knowledge to understand what each client actually needs, whether they are a solo agent, a growing team, or a large brokerage.
- Proactively assess campaign fit over time and recommend adjustments when a client's strategy needs to evolve.
- Participate in quarterly administrative and operational projects that keep the DM team's services in prime shape.
Requirements
Experience
- 3 or more years of hands-on paid media campaign management experience at a digital marketing agency or in-house, managing multiple client accounts simultaneously.
- Demonstrated proficiency in Google Ads, Meta Business Manager (Facebook and Instagram Ads), and Microsoft Ads, including campaign build, ongoing optimization, and performance reporting.
- Strong command of core performance metrics: conversion rate, cost per conversion, cost per lead, ROAS, search impression share, and quality score.
- 2 or more years of client-facing experience in a customer success or account management role within a SaaS or digital services environment.
- Experience working in HubSpot or a comparable CRM platform.
- Real estate industry knowledge is a meaningful differentiator.
Skills and Strengths
- Strong analytical instincts: you can diagnose why a campaign is underperforming, isolate the variable, and communicate a path forward in plain language.
- Exceptional written and verbal communicator with the ability to translate complex campaign data into clear, client-appropriate language.
- Calm and composed in client escalations; you do not avoid difficult conversations and you are skilled at de-escalating without overpromising.
- Highly organized with the ability to manage a full portfolio of active accounts without dropping coverage.
- Process-oriented mindset: you notice what is inefficient and take initiative to improve it.
- Self-directed and accountable in a fully remote environment; you do not need external motivation to hold yourself to a high standard.
Benefits
- 100% remote
- Competitive compensation
- Paid health, vision, and dental insurance
- Retirement plan with employer matching
- Paid holidays and paid time off
- Paid maternity and paternity leave
- A collaborative, high-accountability work environment
