Senior Digital Marketing Manager

Who we are

Founded in 1999 and headquartered in Central Ohio, we’re a privately-owned, independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone, and we’re on a mission to make healthcare simpler and more effective for our millions of members. Our big-hearted, tech-savvy team fights to ensure that our members get the care they need, when they need it, at the most affordable cost – that’s why we call ourselves Healthcare Warriors®.

We’re committed to building diverse and inclusive teams – more than 2,000 of us and counting – so if you’re excited about this position, we encourage you to apply – even if your experience doesn’t match every requirement.

About the role

Quantum Health is seeking a Senior Digital Marketing Manager to own and evolve our email and lifecycle marketing programs across the customer journey, reporting to the Director of Growth Marketing. This role plays a critical part in driving measurable growth by supporting lead nurturing, engagement, and conversion across the full customer and member journey.

This position aligns closely with the broader demand and growth marketing strategy, partnering with Growth Marketing, Marketing Operations, Product Marketing, and Analytics to ensure lifecycle and journey programs meaningfully influence pipeline, engagement, and retention. Execution occurs within a shared-services marketing model, where this role collaborates closely with centralized channel, creative, analytics, and technology teams to deliver cohesive, scalable programs.

This is a senior individual-contributor role with high ownership and visibility. The ideal candidate brings deep hands-on experience in email and digital marketing,  strong analytical skills, comfort working within complex data and compliance environments, and a test-and-learn mindset consistent with Quantum Health’s growth marketing culture.

Location: This position may work remotely anywhere in the United States of America.

What you’ll do (Essential Responsibilities)

Email, Lifecycle & Lead Nurturing

• Own the end-to-end email marketing program, including strategy, execution, testing, optimization, and performance reporting
• Design and manage lifecycle and lead nurturing programs that support awareness, engagement, and conversion across the buyer journey
• Build, manage, and optimize lifecycle workflows and customer journeys in HubSpot Marketing Hub, including multi-step automation, branching logic, behavioral triggers, and timing controls
• Partner with Growth Marketing to align email programs with demand generation campaigns, webinars, and paid acquisition efforts
• Develop segmentation and personalization strategies that support buyer and member journeys
• Ensure email and lifecycle programs operate cleanly across marketing automation, CRM, and lead management processes
• Partner with Marketing Operations to align workflows with data models, consent management, lifecycle stage definitions, and system governance standards

Digital Marketing Strategy & Execution

• Contribute to broader digital marketing initiatives beyond email (e.g., SMS, push, paid, web experiences)
• Translate business goals into digital marketing strategies and measurable outcomes
• Support account-based marketing (ABM) initiatives by activating and integrating campaigns across email and lifecycle programs
• Collaborate with Growth Marketing and Paid Media teams on ABM efforts using platforms such as 6sense, Demandbase, and AdRoll ABM, ensuring coordinated messaging, timing, and journey alignment
• Translate ABM audience insights and intent signals into personalized lifecycle and email experiences

Analytics, Testing & Optimization

• Define success metrics and KPIs for email and lifecycle programs
• Own testing roadmaps and analyze performance data to drive continuous improvement

Collaboration & Cross-Functional Partnership

• Serve as subject-matter expert for email and lifecycle marketing
• Collaborate with Brand, Product, Analytics, Technology, and Compliance teams
• Leverage shared marketing services and channels—including social media, paid media, SEM/AIO, website, creative, and copy, by partnering with centralized teams to execute cohesive, integrated campaigns
• Ensure email and lifecycle programs are aligned with broader channel strategies, creative standards, and messaging frameworks
• All other duties as assigned.

What you’ll bring (Qualifications)

• Education: 5+ years of digital marketing experience with emphasis on email, lifecycle, or lead nurturing
• Experience: Experience owning and scaling email programs end-to-end
• Strong analytical and communication skills
• Hands-on experience with HubSpot Marketing Hub (or similar), including lifecycle workflows and automation
• Familiarity with ABM platforms such as 6sense, Demandbase, or AdRoll ABM
• Experience working within a shared-services or center-of-excellence marketing model
• A high degree of personal accountability and trustworthiness, a commitment to working within Quantum Health’s policies, values and ethics, and to protecting the sensitive data entrusted to us.

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