Senior YouTube Marketer & Producer

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Job Title: Senior YouTube Marketer & Podcast Producer
Location: Remote
Position Type: Full-time
Reports To: Executive Leadership

Job Summary:
The Senior YouTube Marketer and Podcast Producer is a strategic and hands-on leadership role responsible for driving the growth, visibility, and business impact of a video-first content engine anchored by a recurring podcast and YouTube channel. This role is ideal for a seasoned content marketing and production leader who can own the full lifecycle of branded media—from audience acquisition strategy and guest booking to post-production oversight and analytics. The ideal candidate brings a proven track record of scaling content channels, growing subscribers and engagement, and leveraging podcast and video content as a demand-generation lever in SaaS, media, or creator-first ecosystems.

Key Responsibilities:

• Lead the strategic vision, editorial calendar, and performance goals for a YouTube channel and companion podcast, ensuring brand alignment and measurable impact on audience growth, conversions, and retention.

• Manage a robust podcast guest pipeline by identifying high-impact voices, overseeing outreach and scheduling, and conducting pre-interview briefings to ensure content quality and relevance.

• Oversee the video production process end-to-end, working closely with editors, designers, and freelance creatives to deliver polished, on-brand assets on a consistent cadence.

• Build and execute advanced distribution strategies across YouTube, Apple, Spotify, LinkedIn, and newsletter channels, using a mix of organic content, paid amplification, and SEO-driven publishing.

• Analyze audience insights, view-through rates, traffic trends, and channel performance to inform continuous optimization, leveraging tools such as YouTube Studio, Google Analytics, and HubSpot.

• Collaborate cross-functionally with growth, product, and content marketing teams to align messaging, drive CTA conversions, and repurpose episodic content into multi-format campaigns.

• Mentor junior content creators and production assistants as the team scales, helping to establish processes, brand guidelines, and best practices for media workflows.

• Own the execution of social media strategies across multiple platforms, tailoring content for performance and platform norms, and driving engagement through comments, shares, and community building.

• Oversee editorial output on WordPress and newsletter tools, ensuring content consistency and SEO value, while creating long-form and short-form copy in support of broader marketing goals.

• Utilize HubSpot CRM to manage workflows, audience segmentation, nurture sequences, and campaign attribution tied to media outputs.

• Drive innovation in how audio/video content supports customer education, SaaS onboarding, and retention through explainer videos, tutorials, and case-study-style interviews.

Qualifications:

• 4–6 years of experience in podcast production, content marketing, or YouTube channel management, with demonstrated ownership of strategy and execution.

• Proven success in growing an audience on YouTube and/or podcast platforms, including content optimization, SEO, analytics, and monetization strategy.

• Deep experience using CRM and marketing tools (HubSpot, Salesforce, ActiveCampaign, or similar) to track performance and connect content to business results.

• Advanced knowledge of podcast publishing platforms, YouTube Studio, social media ecosystems, and content repurposing workflows.

• Strong design and visual storytelling instincts, with hands-on familiarity in tools like Canva, Adobe Creative Suite, and Figma.

• Exceptional written and verbal communication skills, including the ability to write sharp hooks, compelling show notes, and clear video scripts.

• Experience working in or supporting a SaaS or tech-driven business preferred.

• Comfortable operating in a fast-paced, remote-first team with multiple stakeholders and shifting priorities.

• Availability to work during U.S. business hours is required.

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