VP of Growth Marketing

Job Title: Vice President of Growth Marketing

Department: Marketing 
Reports To: Chief Marketing Officer

Location: This is a remote position open to candidates in the United States. Applicants must be legally authorized to work in the United States. Ivim Health does not currently sponsor employment visas.

Compensation: The salary range for this position is expected to be between $225,000 - $300,000+ annually, depending on experience, qualifications, leadership background, and overall scope of responsibility. This position is also eligible for a performance-based bonus structure tied to growth and patient acquisition metrics, as well as potential long-term incentive opportunities.

Compensation is determined based on factors such as location, relevant experience, and qualifications. This position is classified as exempt under the Fair Labor Standards Act (FLSA).

Who We Are:

Ivim Health is a telehealth company redefining how care is delivered through an individualized, provider-led model focused on long-term health outcomes. Our approach integrates evidence-based treatments, including GLP-1 therapies and other clinically guided therapeutic options, alongside nutrition support and ongoing care tailored to each patient’s needs. As we continue to grow, Ivim is expanding beyond weight management into broader health optimization, supporting patients through evolving care plans guided by clinical expertise. We serve patients nationwide through a fully remote team committed to innovation, transparency, and delivering high-quality, accessible care.

Position Overview:

Ivim Health is seeking a strategic, data-driven, and highly collaborative Vice President of Growth Marketing to lead and scale the company’s full-funnel growth engine across acquisition, conversion, lifecycle marketing, partnerships, creator and affiliate initiatives, offline activations, and emerging growth channels. Reporting directly to the Chief Marketing Officer, this role will serve as one of the most critical growth leadership positions within the organization.

The Vice President of Growth Marketing will own overall growth marketing strategy and performance across the business, balancing efficient, scalable patient growth with long-term brand value, retention, and patient trust. This leader will oversee a hybrid operating model that combines best-in-class agency partnerships with strategic in-house capabilities while driving expansion into new growth opportunities and channels.

The ideal candidate brings deep expertise in growth marketing, performance marketing, digital acquisition, and full-funnel optimization within healthcare, telehealth, subscription, or high-growth consumer environments. They must be equally comfortable operating at the executive level while remaining highly engaged in experimentation, conversion optimization, lifecycle strategy, unit economics, and growth execution.

This individual understands how to balance aggressive growth targets with sustainable retention, patient experience, and long-term brand equity.

Key Responsibilities:

Strategic Leadership & Growth Ownership

• Own the overall growth marketing strategy and performance across all channels with accountability to patient growth, CAC, LTV, retention, and efficiency targets.
• Develop and execute a multi-year growth roadmap designed to scale patient growth whilemaintainingstrong unit economics and long-term sustainability.
• Partner closely with executive leadership on growth planning, market expansion opportunities, competitive positioning, and resource allocation decisions.
• Build financial models to forecast growth, LTV:CAC ratios, payback periods, conversion trends, and channel contribution.
• Lead recurring executive-level performance reviews presenting growth metrics, funnel performance, patient trends, and strategic recommendations.

Growth Marketing & Performance Strategy

• Lead andoptimizemulti-channel growth efforts across Google, Meta, TikTok, YouTube, affiliate, creator, partnership, lifecycle, and emerging acquisition channels.
• Drive continuous optimization across the full patient funnel, including impressions, click-through rates, conversion rates, CAC, onboarding conversion, retention, LTV, and ROAS.
• Implement sophisticated attribution strategies, incrementality testing, and measurement frameworks to better understand true channel contribution and growth efficiency.
• Partner closely with Creative and Brand teams to ensure growth creative balances conversion performance with brand integrity and patient trust.
• Continuouslyidentifyand test new growth opportunities, audience strategies, emerging platforms, and acquisition models.
• Partner with Lifecycle Marketing teams to improve patient activation, onboarding, engagement, retention, and long-term patient value.

Team Leadership & Hybrid Operating Model

• Build, lead, and scale a high-performing growth marketing organization in a fully remote environment.
• Oversee a hybrid model balancing internal growth strategy and execution with agency and external partner support.
• Manage agency relationships across paid media, programmatic, creative production, influencer partnerships, lifecycle support, and specialized growth channels.
• Establish clear team structures, accountability frameworks, and performance expectations across internal teams and external partners.
• Support ongoing professional development, coaching, and capability building within thegrowthmarketing organization.

Channel Expansion & Diversification

• Develop and scale partnership initiatives includingcreatorcommerce, influencer marketing, affiliate partnerships, referral programs, employer benefits channels, and strategic collaborations.
• Explore offline and experiential growth opportunities including events, activations, and community-based partnerships.
• Support launch strategies for new care offerings and expansion initiatives across health optimization, hormone optimization, peptides, and emerging therapeutic categories.
• Build a diversified growth portfolio that reduces dependency on any single acquisition source or platform.

Cross-Functional Collaboration

• Partner closely with Product and Digital Experience teams tooptimizeconversion rates, website performance, onboarding experiences, digital patient journeys, and overall funnel performance.
• Collaborate with Lifecycle, Content, and Community teams to ensure seamless transition from acquisition into onboarding, engagement, retention, and advocacy.

• Align closely with Brand and Communications teams on messaging, positioning, and reputation management initiatives.
• Work alongside Clinical and Legal teams to ensure all marketing and growth effortsremaincompliant within healthcare advertising and regulatory guidelines.
• Serve as a key strategic partner to the CMO and executive leadership team on growth strategy, business expansion, and patient experience initiatives.

Analytics, Measurement & Optimization

• Own growth analytics infrastructure, including reporting frameworks, attribution, forecasting, funnel analysis, and performance dashboards.
• Establish rigorous testing and experimentation frameworks across creative, messaging, offers, audiences, landing pages, and onboarding flows.
• Leverage data and analytics to drive evidence-based decision making and continuous optimization efforts.
• Present actionable insights and strategic recommendations to leadership with clear plans for execution and measurable impact.

Success in First 90 Days:

Month 1: Assess, Align & Stabilize

• Conduct comprehensive growth audit: current channel performance, attribution accuracy, agency effectiveness, team capabilities, funnel performance, and competitive landscape.
• Complete stakeholder interviews with CEO, CMO, and cross-functional partners (Brand, Lifecycle, Content, Digital Experience, Clinical, Legal).
• Establish baseline growth metrics and reporting infrastructure with clear visibility into CAC, LTV, retention, channel contribution, and funnel performance.
• Stabilize current paid media operations:optimizeGoogle and Meta performance, address immediate inefficiencies, and improve tracking and attribution.
• Define12-month growth marketing strategy with growth targets, budget allocation, channel expansion roadmap, and resource requirements.

Month 2: Optimize, Build & Expand

• Drive measurable improvement in core channel performance through optimization of creative, targeting, bidding strategies, and landing page conversion improvements.
• Begin agency evaluation and selection process for partnership channels including influencer, affiliate,creatorcommerce, and lifecycle support.
• Hire or contract for immediate team gaps to support current operations and new growth initiatives.
• Launch first partnership pilot or channel expansion initiative across TikTok, influencer, affiliate, or lifecycle channels.

• Implement testing frameworks andestablishweekly optimization rituals across acquisition, conversion, and retention efforts.

Month 3: Scale & Prove Impact

• Demonstrate measurable ROI on optimization efforts through improved CAC, increased patient volume, improved conversion rates, retention improvements, or successful new channel launches.
• Present long-term growth marketing strategy and organizational build plan to CEO and CMO with recommendations for future leadership and team expansion.
• Establish scalable growth processes for campaign launches, creative production, experimentation, lifecycle initiatives, agency management, and performance reporting.
• Position the growth marketing function as a strategic growth driver with credibility and influence across the organization.

Qualifications:

Experience

• 8+ years of experience leading growth marketing, performance marketing, digital acquisition, or full-funnel growth functions, with at least 5 years leading teams and significant marketing budgets.
• Proven success scaling multi-million dollargrowth programs whilemaintainingor improving efficiency metrics.
• Deepexpertiseacross paid media platforms including Google, Meta, TikTok, YouTube, programmatic, lifecycle, and emerging growth channels.
• Experience within telehealth, healthcare, wellness, subscription-based businesses, or regulated industriesstronglypreferred.
• Demonstrated experience building and leading high-performing remote teams and managing hybrid in-house and agency operating models.
• Experience expanding growth strategies beyond traditional paid media into partnerships, creator, affiliate, lifecycle, referral, or experiential growth channels preferred.
• Strong analytical background with experience in attribution modeling, forecasting, funnel optimization, unit economics, and growth analytics.

Attributes

• Strategic growth leader with a strong operational and execution-focused mindset.
• Highly analytical and performance-oriented with a deep understanding of scalable growth and marketing efficiency.
• Entrepreneurial and adaptable, with comfortoperatingin fast-paced, high-growth environments.
• Strong communicator with executive presence and the ability toinfluence acrossleadership levels.

• Collaborative leader who builds strong cross-functional relationships and values team partnership.
• Patient-first mindset with a commitment to responsible, compliant, and impactful healthcare marketing.

What We Offer:

• Competitive pay that reflects your experience and the impact youbring.
• Performance-based bonus tied to growth and patient acquisitionobjectives.
• Potential equity or long-term incentive opportunities within a high-growth healthcare company.
• Comprehensive benefits package, including health, dental, and vision insurance.
• 401(k) with employer match to support your long-term financial goals.
• Generous PTO, paid holidays, floating holidays, and a flexible remote work environment that supports work-life balance.
• Exclusiveperksthrough IvimAtWork, including discounts on Ivim services, wellness offerings, and products.
• Opportunity to help shape and scale one of the fastest-growing areas of the business alongside executive leadership.

Ivim Health is an Equal Opportunity Employer:

Ivim Health is an equal opportunity employer and considers applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law.

Ivim Health is committed to providing reasonable accommodations for applicants with disabilities during the hiring process.

This job description is not intended to be an exhaustive list of responsibilities and may evolve based on business needs.