SUMMARY
The Vice President, Marketing provides strategic leadership and direction for all global marketing and sales functions across AMPP’s Products, Programs, and Services (PPS). This role oversees brand strategy, demand generation, PR, digital marketing, creative development, customer and member engagement, marketing operations, analytics, and global sales strategy. The Vice President, Marketing ensures AMPP’s brand is consistently represented worldwide and that marketing and sales initiatives drive measurable growth in revenue, membership, customer acquisition, and audience engagement.
ESSENTIAL DUTIES AND RESPONSIBILITIES
(Other duties may be assigned.)
Strategic Marketing Leadership, Brand Management & Global Sales Strategy
- Develop and lead AMPP’s global strategic marketing and sales plan to support organizational growth, revenue objectives, and PPS priorities.
- Uplevel AMPP’s brand identity, voice, and messaging architecture across all channels and audiences.
- Ensure cohesive and consistent brand representation globally.
- Identify new market opportunities and execute strategies to expand reach, engagement, and sales in international markets.
- Build and oversee marketing and sales strategies for product launches, events, membership, and industry initiatives.
- Connect the dots to ensure all marketing and sales activities correlate to business strategies and outcomes.
- Develop and implement a comprehensive global marketing strategy in partnership with the Chief Growth Officer and vertical leaders to drive revenue growth across all international markets.
- Monitor global revenue targets, KPIs, and performance metrics, ensuring alignment with organizational objectives.
Demand Generation, Digital Engagement, Campaign Execution & Sales Enablement
- Design and execute integrated demand generation campaigns that drive measurable revenue impact.
- Lead digital marketing initiatives including automation, SEO/SEM, social media, and digital advertising.
- Establish analytics frameworks to track campaign and sales performance and ROI.
- Manage omni-channel content strategy and creation across all platforms.
- Design and deliver sales enablement programs, including training, tools, and resources, to empower sales teams worldwide to effectively position AMPP’s products, programs, and services.
- Create and maintain a global sales playbook, integrating best practices, messaging, objection handling, and competitive positioning for use across all regions.
- Partner with sales leadership to develop, lead-generation campaigns, and pipeline acceleration initiatives that support sales across all product portfolios.
Marketing Operations, Technology, Analytics & Global Sales Operations
- Oversee marketing technology stack including automation, CRM integrations, and analytics systems.
- Improve marketing and sales operations through scalable processes, standardized workflows, and clear performance metrics.
- Manage marketing budgets aligned with organizational priorities.
- Direct the development of creative assets, visual identity, and marketing collateral to ensure consistent, high-impact brand expression across all channels.
- Oversee global marketing operations, including partner and contractor management, sales forecasting, and reporting.
- Ensure sales data integrity and leverage analytics to optimize territory planning, resource allocation, and market penetration strategies.
Cross-Functional, Sales Alignment & Global Account Management
- Partner with the Growth team, Product, Events, Membership, Digital/IT, and regional sales teams to design and execute integrated go-to-market strategies that support revenue, adoption, and engagement goals.
- Develop and maintain sales enablement tools (e.g., pitch decks, one-pagers, case studies, campaign toolkits) that equip teams to effectively position AMPP’s products, programs, and services.
- Support major conferences and events with marketing and sales strategy, messaging, and lead-generation plans, including pre-, during-, and post-event follow-up approaches.
- Oversee key global account management activities, ensuring high-value customers receive tailored marketing and sales support.
- Lead cross-functional teams to deliver integrated solutions for strategic accounts, including customized proposals, presentations, and post-sale engagement plans.
- Establish feedback loops with global customers to inform product development, marketing messaging, and sales tactics.
Team Leadership & Organizational Development
- Lead, mentor, and develop a high-performing marketing and sales organization, setting clear expectations, priorities, and performance standards.
- Establish and maintain marketing and sales playbooks, best practices, and capability-building programs to drive consistent, scalable execution across all functions.
External Relations, Partnerships, Industry Engagement & Channel Development
- Identify, negotiate, and manage strategic marketing and international channel partnerships that expand AMPP’s global reach, brand visibility, and demand-generation opportunities.
- Represent AMPP at industry conferences, association events, partner meetings, and with global distributors to advance brand presence and strategic relationships.
- Develop co-marketing and joint sales initiatives with global partners to drive brand awareness and revenue growth in new markets.
- Continuously assess industry, audience, and digital marketing trends and translate those insights into concrete changes in strategy, campaigns, channel mix, and positioning to keep AMPP competitive, relevant, and growing.
SUPERVISORY RESPONSIBILITIES
Provides direct leadership to assigned marketing, creative, digital, analytics, sales, and operations staff. Responsible for hiring, training, coaching, assigning and directing work, evaluating performance, administering rewards and corrective actions, and resolving issues in accordance with AMPP policies and applicable laws.
