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Fractional Chief Marketing Officer (CMO) Colombia

Role overview

Qualifications

  • Senior marketing leadership experience (typically 12+ years), including executive or head-of-marketing roles.
  • Demonstrated depth across a wide range of marketing channels, both strategic and operational.
  • Experience leading distributed or offshore marketing teams.
  • Strong executive communication skills and comfort working directly with founders and CEOs.

Responsibilities

  • Define and refine marketing strategies across multiple businesses, industries, and engagement types.
  • Establish clear growth priorities, sequencing, and success metrics across initiatives.
  • Provide senior-level oversight and guidance across a broad mix of channels, including digital advertising, SEO, and content marketing.
  • Lead and mentor a distributed marketing and growth team based primarily in India.

Key facts

Other skills

  • Leadership
  • Team Leadership
  • Communication
  • Collaboration
  • Problem Solving

About the company

Vulcury logo

Vulcury

Company details

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Job description

This is a remote position.

Fractional Chief Marketing Officer (CMO)

Company: Vulcury LLC

Location: Colombia
Engagement: Fractional / Part-time (scope-based; potential to expand)
Compensation: Competitive, commensurate with experience and scope

About Vulcury

Vulcury LLC is a venture studio and growth advisory firm that builds, incubates, and scales businesses across a diverse set of industries, while also supporting select external growth engagements. The firm operates a centralised growth function that spans:

  • Internally incubated companies at varying stages of maturity

  • Client engagements across multiple sectors

  • Research- and content-driven initiatives related to financial markets and investment themes

While a meaningful portion of Vulcury’s current work supports manufacturers and industrial businesses through its subsidiary TrustBridge, the broader growth mandate includes technology-enabled services, professional services, and investment-related research and publishing efforts.


Role Overview

Vulcury is seeking a Fractional Chief Marketing Officer (CMO) based in Colombia to provide senior marketing leadership across its multi-industry portfolio of businesses and engagements.

This role is well-suited for an experienced marketing executive who is comfortable operating across different verticals, business models, and audience types—including B2B services, industrial and manufacturing ecosystems, and financial or investment-oriented content and platforms.

The Fractional CMO will work closely with a CEO based in California, collaborate with senior leaders across Vulcury’s subsidiaries, and oversee a primarily India-based execution team responsible for day-to-day growth activities across channels.

This is a hands-on leadership role, requiring active involvement in strategy, prioritization, review, and refinement—not merely high-level advisory input.


Key Responsibilities

Marketing Strategy & Leadership

  • Define and refine marketing strategies across multiple businesses, industries, and engagement types.

  • Establish clear growth priorities, sequencing, and success metrics across initiatives.

  • Balance near-term demand generation with longer-term brand and authority building.

Channel Oversight & Execution

Provide senior-level oversight and guidance across a broad mix of channels, including:

  • Paid social and digital advertising

  • SEO and website optimization

  • Content marketing and thought leadership (blogs, long-form articles, research-driven content)

  • Email campaigns, lifecycle marketing, and SDR-support workflows

  • Webinars, podcasts, and virtual events

  • Media creation and multi-platform distribution

These efforts may support:

  • Operating businesses within the Vulcury portfolio

  • External client growth engagements

  • Investment research, commentary, and financial thought leadership initiatives

Team Leadership (India-Based)

  • Lead and mentor a distributed marketing and growth team based primarily in India.

  • Translate strategic objectives into clear, executable work streams.

  • Ensure quality, consistency, and performance across channels and verticals.

Cross-Functional & Cross-Regional Collaboration

  • Interface directly with the U.S.-based CEO and senior leadership on priorities and performance.

  • Coordinate with product, sales, research, and operations leaders to ensure alignment.

  • Adapt messaging and channel strategy to different buyer types, sales cycles, and audiences.

Industry-Specific Context (As Relevant)

  • Support initiatives related to manufacturing, supply chain, and industrial services where applicable.

  • Contribute to growth and content strategies related to financial investments, markets, and research-driven products.

  • Adjust marketing approaches to suit technical, regulated, or high-trust environments.


Engagement Details

  • Structure: Fractional / part-time, scope-based

  • Location: Bogota, Colombia (remote-friendly with cross-time-zone collaboration)

  • Travel: Occasional travel may be beneficial but is not required



Requirements

Qualifications

Required

  • Senior marketing leadership experience (typically 12+ years), including executive or head-of-marketing roles.

  • Demonstrated depth across a wide range of marketing channels, both strategic and operational.

  • Experience leading distributed or offshore marketing teams.

  • Strong executive communication skills and comfort working directly with founders and CEOs.

  • Ability to operate effectively across multiple industries and business models.

Preferred

  • Experience spanning B2B services, industrial/manufacturing, and/or financial or investment-related businesses.

  • Background in growth consulting, venture studios, or multi-brand portfolios.

  • Familiarity with research-led or content-driven growth strategies.

  • Experience supporting complex or multi-stakeholder sales environments.


Benefits

Why This Role

  • Fractional flexibility: Senior-level influence without full-time constraint.

  • Industry breadth: Exposure to multiple sectors, audiences, and growth challenges.

  • Global collaboration: Work at the intersection of U.S.-based leadership and India-based execution.

  • Substantive impact: Direct ownership of strategy, prioritisation, and execution quality.

  • Expandable scope: Opportunity to deepen or broaden engagement as Vulcury scales.




Salary: competitive

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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