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Senior Digital Marketing & Performance Specialist

MVC Resources

Role overview

Qualifications

  • Bachelor's degree in Business Administration, Marketing, IT, or a related field
  • 3-5 years of hands-on digital marketing experience with a proven track record in leading campaigns and teams
  • Strong leadership and mentoring skills with experience managing a small team (4-5 people) and coordinating cross-functional stakeholders
  • Proficiency in digital marketing channels (SEO, PPC, social media, email marketing, content marketing) and web analytics tools (Google Analytics, Google Tag Manager)

Responsibilities

  • Develop and execute comprehensive digital marketing strategies aligned with business goals
  • Lead and mentor a team of digital marketing specialists, providing guidance and cross-functional collaboration
  • Oversee and optimize campaigns across SEO, PPC, social media, email marketing, and content marketing; monitor KPIs and derive insights
  • Conduct market and competitor research, and analyze customer behavior to identify growth opportunities; manage budgets and resource allocation

Key facts

Hard skills

Tax Software Marketing Performance Measurement And Management Search Engine Optimization Web Analytics TikTok Marketing Data-Driven Decision Making Instagram Advertising Web Analytics Google Ads Brand Management Budget Management Customer Analysis Content Marketing Digital Marketing Google Tag Manager Campaign Management Facebook Advertising Cross-Functional Collaboration Competitive Analysis Market Analysis Campaign Management Email Marketing Social Marketing KPI Reporting JavaScript (Programming Language) Cascading Style Sheets (CSS) HyperText Markup Language (HTML) Business Communication Stakeholder Communications

Other skills

  • Strategic Planning
  • Team Leadership
  • Communication
  • Teamwork
  • Proactivity
  • Presentations
  • Problem Solving

About the company

MVC Resources logo

MVC Resources

Human Resources Services

About Us: MVC Resources is a boutique HR consulting firm specializing in enabling talent and skills gap for executives and organisation. Since inception, MVC is instrumental in helping organisation to further grow their business from local, regional and global. Throughout the years, we have partnered with various organizations from start-ups, SMEs and MNCs in enabling talents, technologies and skills to grow. Our customers range across different industries and disciplines.

Company details

Company typeStartup
IndustryHuman Resources Services
Company size11 - 50

Links

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Job description

Office Location: Damansara Perdana

Work Setting: 3 days work from office and 2 days work from home per week

Overview:
The ideal candidate will have a minimum of 3-5 years of extensive experience in digital marketing, with a proven track record in leading successful campaigns and teams. You will work with a small team of 4-5 people in proposing solutions for clients based on their business needs either from branding or digital perspective.

This is a full-time role that requires the candidate to be working hybrid. As the Senior Digital Marketing & Performance Specialist, your day-to-day tasks will include creating, implementing, and managing digital marketing campaigns, running social media marketing campaigns, conducting web analytics, and communicating with clients and stakeholders to ensure that campaigns are meeting client expectations.

We look for individuals who can work independently, be proactive in problem solving and can collaborate with relevant stakeholders and clients in executing and articulating project requirements and execution.

Main Responsibilities:
  • Develop and execute comprehensive digital marketing strategies aligned with business goals.
  • Lead and mentor a team of digital marketing specialists, providing guidance and support.
  • Oversee and optimize digital marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.
  • Conduct in-depth market research, competitor analysis, and customer behavior analysis to identify growth opportunities.
  • Monitor and report on key performance indicators (KPIs) and campaign metrics, providing insights and recommendations for improvement.
  • Collaborate with cross-functional teams to ensure seamless integration of digital marketing efforts with overall business strategies.
  • Stay abreast of the latest digital marketing trends, technologies, and best practices.
  • Manage digital marketing budgets and ensure effective resource allocation.
The core skills of a Senior Digital Marketing & Performance Specialist include:
  • Strategic Planning and Vision
  • Leadership and Team Management
  • Market and Competitor Analysis
  • Data-Driven Decision-Making
  • Cross-functional Collaboration
  • Budget Management
  • Digital Marketing Expertise: Deep knowledge and expertise in all aspects of digital marketing, including SEO, PPC, social media, email marketing, content marketing, and emerging trends.
  • Strategic Thinking and Innovation
  • Presentation and Storytelling
  • Digital Marketing Tools Proficiency (Google Search Ads, Google Tag Manager, Google PMAX, Facebook Advertising, Instagram Advertising, TikTok Advertising, Email Marketing)
  • Web Analytics skills, including experience with Google Analytics and other web analytics tools (Familiarity with HTML, CSS and JS is a plus)
  • Experience managing campaigns for B2B and B2C clients

Requirements

  • Candidates should hold a minimum of a Bachelor's Degree. Whilst any degree is advantageous, the following subjects and experiences are useful:
  • Business Studies / Business Administration / Business Management
  • Accounting, Economics & Finance
  • Digital Marketing / Marketing
  • Branding & Advertising
  • Information Technology

Benefits

  • GP and Hospitalization Insurance
  • Travel Allowance



Salary: 5000

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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