Proven track record in growing direct-to-consumer online sales and achieving revenue targets
Experience launching and marketing online courses or digital products
Strong skills in email marketing, content marketing, and funnel optimization
Experience with paid and organic customer acquisition (SEM/SEO) and marketing experimentation
Requirements:
Own monthly and annual online revenue targets for direct-to-consumer sales (D2C) and drive growth through direct marketing
Launch new courses regularly across channels, coordinating with the course production team and leveraging the email list
Design, write copy for landing pages, and build multiple sales funnels and nurturing programs to maximize conversions and upsells
Plan and execute paid and organic marketing programs (SEM/SEO, content marketing, affiliate/referral programs) and run marketing experiments to optimize spend and grow online revenue
Job description
This is a remote position.
Company Overview
With initial funding already secured and a founding team with a formidable track record in the sales technology space, pclub.io is poised to become the #1 sales education and learning platform on the planet, transforming the $70B per year sales training industry.
Job Overview
The head of online sales role will be responsible for growing direct-to-consumer revenue and other direct response online sales. This is a strategic role with monthly revenue responsibility. Your job will be to grow online direct to consumer revenue directly. Our direct to consumer business throws off cash to fund other new initiatives (such as building our B2B business) and plays a key role in creating industry word of mouth and groundswell.
You’ll be responsible for monthly and annual online revenue targets, managing all aspects of direct marketing to achieve those targets (while also creating super fans out of our audience and customers).
Requirements
Outcomes you'll be responsible for
Grow total online D2C sales (one-off and recurring) along specific monthly and annual targets selling our sales courses directly to individuals.
Grow email subscriber list.
Day to day responsibilities
Report to CEO and constantly strategize and brainstorm on how we can grow online revenue and create super fans through our marketing all at once.
Launch new courses on a regular basis to our email list (and other channels), working alongside our head of course production to do so.
Write copy for course landing pages and other web conversion points to drive high conversion rates
Run a portfolio of marketing experiments to optimize spend and grow online sales.
Build a successful affiliate marketing and/or customer referral program to drive incremental revenue
Design and run our content marketing strategy, including blogs, webinars, podcast, and other top of funnel programs that create awareness, super fans, and eventually pull buyers into our sales funnels.
Design multiple sales funnels throughout the customer journey to optimize conversion: Lead funnels, survey funnels, events, etc.
Own email marketing (copywriting and promotional calendar) to drive online revenue and create an audience of super fans. Design (and write) nurturing programs for new leads to convert into paid customers. Design (and write) nurturing programs for existing customers to upgrade to additional courses and/or annual subscription. Etc.
Own paid and organic SEM efforts to grow and scale profitable customer acquisition.
Own paid and organic SEO efforts to grow and scale profitable customer acquisition.
Build and scale our paid marketing programs.
Overall, own the outcome of growing online sales and come up with campaigns and programs that serve that end (while also creating super fans).
Benefits
Play a linchpin role in growing pclub.io into a juggernaut business that transforms the $70B sales training industry.
Do incredibly fun marketing that our entire industry talks about, creating an audience of super fans, with a strong hint of quirkiness and edginess (we do NOT do your typical boring B2B marketing!)
Learn some of the most advanced marketing skills on the planet: highly sophisticated product launch sequences, email sequence marketing that gets subscribers ANTICIPATING the next email, and other advanced (underground) techniques that will put you into a different league in your marketing skills compared to your peers.
Competitive cash compensation and equity (incentive stock options) package. Typical expected benefits: health insurance, vision, dental
