Paid Media Analyst

About Acadia.io

2022 Best Places to Work, The Atlanta Business Chronicle

Small Ad Agency of the Year – AdAge (https://acadia.io/adage-names-acadia-a-small-agency-of-the-year)

Acadia is a modern media and growth agency. We have a bottom’s-up, audience-based approach to media that is very accountable and addressable. Media is not “one thing” at Acadia — it can be many things.  Acadia is a very agile agency environment, with a "roll up your sleeves" mentality needed across all employees.

Our Core Values

• Can-Do - We dedicate ourselves to helping our clients and co-workers reach their fullest potential. We demonstrate courage and urgency to find solutions and take ownership.
• Curiosity - We show genuine interest. We are the first to ask why, the first to research, and the first to understand. We ask questions until we find the path to conquer obstacles and build solutions.
• Candor - We are honest and transparent in all our actions. We strive to foster positive and mutually beneficial relationships — where respect and humanity thrive.
• Community - We will make lives better for those people, clients, and other deserving causes that we care deeply about.

About the Job:

Acadia is looking for a highly analytical thinker and flexible team player with an understanding of search engine and social media marketing to join their paid media team. The successful applicant will have an opportunity to grow with a full-service digital marketing company specializing in branding, design/websites, traffic acquisition, and conversion optimization.

Job Description:

The Paid Media Analyst is responsible for implementing pay-per-click advertising campaigns for Acadia's diverse clientele across social media and search engine platforms.

Responsibilities:

• Daily management of paid media accounts on platforms including Google Adwords, Bing, Facebook, Amazon, and other platforms for a variety of clients.
• Conduct keyword, audience demographic, and competitor research
• Create new ad campaigns, ad groups, and accounts
• Provide creative ad copy and display ad templates
• Manage display network placements on Google Adwords
• Manage and perform maintenance on keyword bids, daily and monthly budgets, impression share, quality score, conversions, negative keyword lists, and other important account metrics.
• Monitor and evaluate ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals
• Generate weekly and monthly reports on key performance indicators (KPIs), conversions, revenue tracking, and other paid search initiatives
• Articulate paid media strategy both verbally and through written communication to the PPC team manager and account management team.
• Keep pace with search engine marketing and paid media advertising trends and developments