Acadia is a modern media and growth agency built for today’s marketing landscape. We plan and activate addressable, data-driven media that connect brands with audiences across every touchpoint — from awareness to conversion.
Enough about us, let’s get to the YOU:
We’re looking for a Media Planning Analyst who’s detail-oriented, curious, and energized by the intersection of data, media, and marketing performance. This role is critical to ensuring our media plans are accurate, accountable, and optimized for measurable outcomes.
As a Media Planning Analyst, you’ll support campaign setup, pacing, reporting, and financial tracking — keeping the data clean so the strategy can shine. You’ll work closely with Media Planners, Leads, and the Ad Ops Manager to ensure campaigns run smoothly, insights surface quickly, and our reporting tells a clear story of performance.
RESPONSIBILITIES
Campaign Planning & Execution
- Support the development and activation of omnichannel media campaigns across streaming video/audio, display/native, programmatic, search, social, and more.
- Maintain media flowcharts, campaign setup documentation, and insertion orders (IOs).
- Coordinate with vendors and partners on creative trafficking, UTM and landing page setup, and billing documentation (W-9s, vendor forms, etc.).
- Ensure campaign details and deliverables are accurate, complete, and organized across systems.
Reporting & Analytics
- Pull and compile weekly and monthly performance data from vendor dashboards and platform reports.
- Track media spend and pacing across campaigns, updating internal and client trackers on a regular cadence.
- Maintain the integrity of funnel reporting — ensuring data alignment across platforms, UTMs, and creative versions.
- Identify anomalies or performance shifts early and collaborate with planners to understand the “why.”
- Assist in building recurring and ad-hoc performance decks that translate data into clear narratives.
Collaboration & Workflow Support
- Partner with the Ad Operations Manager to ensure consistent creative trafficking, tag QA, and UTM tracking.
- Work closely with Media Planners and Leads to maintain accurate and timely data that supports proactive optimization.
- Contribute to internal documentation, templates, and best practices that improve process efficiency.
- Participate in cross-team meetings, brainstorming sessions, and campaign reviews to build a holistic understanding of modern media planning.
Tools & Systems
- Gain hands-on experience with key media tools including Google Campaign Manager, Prisma, Nielsen, MediaRadar, DSP dashboards, and analytics platforms.
- Manage organized and version-controlled reporting files in Google Sheets, Excel, and Asana.
- Support implementation of Acadia’s evolving ad ops processes to ensure precision and accountability across campaigns.
