Paid Media Specialist SR

This is a remote position.

Key Responsibilities

• Campaign Execution:
  • Launch, optimize, and monitor day-to-day Google Ads and Facebook Ads campaigns.
    
  • Manage budgets, analyze performance data, and recommend changes to improve ROAS and CTR.
    
• Reporting & Analysis:
  • Compile and interpret performance reports, using data to inform next steps.
    
  • Present insights and recommendations to the Paid Media Lead and relevant stakeholders.
    
• Ad Creative & Copy:
  • Provide input on ad concepts, especially around messaging and target audience.
    
  • Collaborate with copywriters and designers to ensure the final ad creatives meet performance goals.
    
  • Contribute to brainstorming sessions for new ad angles and creative tests.
    
• Strategic Contributions:
  • Participate in campaign planning sessions, bringing data-driven insights to guide adjustments and new directions.
    
  • Stay updated on emerging paid media tools, algorithms, and best practices across Google and Facebook.
    
• Minor Design Edits (Good to Have):
  • Make small edits in tools like Adobe Photoshop or Canva to adjust creative assets (e.g., resizing images, adding text overlays).
    

Requirements

1. Experience:
   • 5+ years in a paid media or digital marketing position, preferably within an agency environment (though not mandatory).
     
   • Hands-on experience managing Facebook/Meta Ads and Google Ads accounts.
     
2. Skills:
   • Analytical Mindset: Advanced knowledge of data interpretation, campaign optimization, and performance analytics.
     
   • Tool Proficiency:
     • Google Ads, Meta Ads Manager, Google Analytics (GA4 a plus), and standard reporting tools (Data Studio, Excel/Google Sheets).
       
     • Basic knowledge of Adobe Photoshop, Canva, or similar design software (preferred but not required).
       
   • Communication: Strong English language skills (both written and verbal) to contribute to ad concepts and present findings clearly to the team and clients.
     
   • Attention to Detail: Thoroughness in setting up and monitoring campaigns; ability to catch small details that matter in performance measurement.
     
3. Personality & Culture Fit:
   • Self-motivated, with a willingness to learn and adapt quickly to new strategies or platform updates.
     
   • Comfortable collaborating and taking direction while also offering suggestions to improve outcomes.
     
   • Organized, able to juggle multiple campaigns and deadlines simultaneously.
     

Benefits

• Be part of a team that lives and loves flexibility but has the drive to become one of the best agencies working for Worldwide clients.
  
• Strong work-life balance culture
  
• Flexible work arrangements
  
• Flexible working time
  
• Gifts for special days
  
• Competitive payment structure.
  
• Competitive Bonus structure.
  
• Full REMOTE Work.
  
• 18 working days off.