SR. PAID MEDIA MANAGER

Department: Paid Media

Reports To: Director of Paid Media

Who We Are:

Acadia is a digital growth platform for mid-market disrupters. We specialize in traffic acquisition, conversion optimization, branding, and web development. Headquartered in Atlanta, we’re a tight-knit and fast-growing team of creative strategists, analysts, and marketers driven to make a real impact for our clients and communities. 

Who You Are:

You’re an experienced, data-driven marketer with 3–5 years of hands-on paid media experience. You have strong analytical chops, a creative mindset, and thrive in a fast-paced agency setting. You're passionate about driving results and collaborating across teams.

What You’ll do:

• Develop the strategic direction of paid media advertising accounts on multiple platforms including Google, Microsoft, Meta, LinkedIn, TikTok, and/or Amazon for a variety of clients
• Articulate strategy both verbally and through written communication to the account management team and client POCs
• Create new ad campaigns, ad groups, and ad accounts
• Analyze ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals
• Perform regular campaign maintenance with an aim to deliver on client goals and provide a high quality of work.
• Conduct research on keywords, audience demographics, and competitors
• Generate reports on key performance indicators (KPIs), conversions, revenue tracking, and other aspects of paid media advertising.
• Provide creative ad copy and display ad templates
• Responsible for monitoring staffing & resourcing needs within designated portfolio of clients
• Active mentorship, management, and coaching of direct reports
• Accountable for fostering a positive team environment and embodying our shared values of Candor, Community, Curiosity, and Can Do.Keep pace with paid media advertising and digital marketing industry trends and developments