Key Facts

Remote From:

Georgia (USA)

Category: Paid Social Media Specialist

Full time

Senior (5-10 years)

English

Hard Skills

Banner Ads Google Ads Media Strategy Campaign Management TikTok Marketing Audience Analysis Conversion Marketing Network Traffic Analysis Revenue Accounting Advertising Design +15 more

Other Skills

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Mentorship
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Team Leadership
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Analytical Skills
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Verbal Communication Skills
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Creativity

Roles & Responsibilities

3-5 years of hands-on paid media experience
Strong analytical skills
Creative mindset
Thrives in a fast-paced agency setting

Requirements:

Develop the strategic direction of paid media advertising across multiple platforms (Google, Microsoft, Meta, LinkedIn, TikTok, and Amazon) for a variety of clients
Create new ad campaigns, ad groups, and ad accounts; analyze performance and optimize to meet client goals
Generate reports on KPIs, conversions, revenue tracking, and conduct keyword/audience research
Provide mentorship and coaching to direct reports while fostering a positive team environment and staying current with industry trends

Job description

Department: Paid Media

Reports To: Director of Paid Media

Who We Are:

Acadia is a digital growth platform for mid-market disrupters. We specialize in traffic acquisition, conversion optimization, branding, and web development. Headquartered in Atlanta, we’re a tight-knit and fast-growing team of creative strategists, analysts, and marketers driven to make a real impact for our clients and communities.

Who You Are:

You’re an experienced, data-driven marketer with 3–5 years of hands-on paid media experience. You have strong analytical chops, a creative mindset, and thrive in a fast-paced agency setting. You're passionate about driving results and collaborating across teams.

What You’ll do:

Develop the strategic direction of paid media advertising accounts on multiple platforms including Google, Microsoft, Meta, LinkedIn, TikTok, and/or Amazon for a variety of clients
Articulate strategy both verbally and through written communication to the account management team and client POCs
Create new ad campaigns, ad groups, and ad accounts
Analyze ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals
Perform regular campaign maintenance with an aim to deliver on client goals and provide a high quality of work.
Conduct research on keywords, audience demographics, and competitors
Generate reports on key performance indicators (KPIs), conversions, revenue tracking, and other aspects of paid media advertising.
Provide creative ad copy and display ad templates
Responsible for monitoring staffing & resourcing needs within designated portfolio of clients
Active mentorship, management, and coaching of direct reports
Accountable for fostering a positive team environment and embodying our shared values of Candor, Community, Curiosity, and Can Do.Keep pace with paid media advertising and digital marketing industry trends and developments