Role overview

Qualifications

3-5 years of hands-on paid media experience
Strong analytical skills
Creative mindset
Thrives in a fast-paced agency setting

Responsibilities

Develop the strategic direction of paid media advertising across multiple platforms (Google, Microsoft, Meta, LinkedIn, TikTok, and Amazon) for a variety of clients
Create new ad campaigns, ad groups, and ad accounts; analyze performance and optimize to meet client goals
Generate reports on KPIs, conversions, revenue tracking, and conduct keyword/audience research
Provide mentorship and coaching to direct reports while fostering a positive team environment and staying current with industry trends

Key facts

Remote from: Georgia (USA)
Full time
Senior (5-10 years)
Paid Social Media Specialist
English

Other skills

Mentorship
Team Leadership
Analytical Skills
Verbal Communication Skills
Creativity

About the company

Acadia

We are a trusted growth marketing agency that brings together scarce skills in the area of CRO (conversion rate optimization), Paid Media (Search, Performance, Video, Audio, Programmatic), SEO, Analytics (inclusive of customer segmentation, snowflake expertise, database creation, 1P data and audience management, and dashboarding), along with Social, Influencer, and of course also Retail Media and Marketplace expertise (Amazon, Walmart.com, Instacart, Target, etc...). We are here to help you grow. We are here to build long-lasting, trusted relationships. We are here to create great careers in a core-values focused environment for our employees.

Company details

Company size201 - 500

Links

Website LinkedIn See all jobs

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Job description

Department: Paid Media

Reports To: Director of Paid Media

Who We Are:

Acadia is a digital growth platform for mid-market disrupters. We specialize in traffic acquisition, conversion optimization, branding, and web development. Headquartered in Atlanta, we’re a tight-knit and fast-growing team of creative strategists, analysts, and marketers driven to make a real impact for our clients and communities.

Who You Are:

You’re an experienced, data-driven marketer with 3–5 years of hands-on paid media experience. You have strong analytical chops, a creative mindset, and thrive in a fast-paced agency setting. You're passionate about driving results and collaborating across teams.

What You’ll do:

Develop the strategic direction of paid media advertising accounts on multiple platforms including Google, Microsoft, Meta, LinkedIn, TikTok, and/or Amazon for a variety of clients
Articulate strategy both verbally and through written communication to the account management team and client POCs
Create new ad campaigns, ad groups, and ad accounts
Analyze ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals
Perform regular campaign maintenance with an aim to deliver on client goals and provide a high quality of work.
Conduct research on keywords, audience demographics, and competitors
Generate reports on key performance indicators (KPIs), conversions, revenue tracking, and other aspects of paid media advertising.
Provide creative ad copy and display ad templates
Responsible for monitoring staffing & resourcing needs within designated portfolio of clients
Active mentorship, management, and coaching of direct reports
Accountable for fostering a positive team environment and embodying our shared values of Candor, Community, Curiosity, and Can Do.Keep pace with paid media advertising and digital marketing industry trends and developments