Sr Analyst, Integrated Media Analytics

Overview

The Sr Analyst, Integrated Media Analytics will lead the development of integrated reporting and analytics across paid search, paid social, programmatic, GA4, SEO, and retail media platforms. This resource will be responsible for building advanced dashboards and providing data-driven recommendations to optimize media investment and strategy.

Key Responsibilities

• Develop, implement, and refine integrated media reporting across paid media and retail media channels.
• Design and maintain dashboards, reports, and visualizations using BI platforms and SQL to communicate insights to stakeholders.
• Analyze complex datasets to identify media performance trends and optimization opportunities.
• Support media planning by providing actionable insights and collaborating with internal teams and external agency partners.
• Present findings and recommendations to senior leadership and cross-functional teams.
• Ensure data accuracy, process efficiency, and scalability across analytics initiatives.
• Stay current on industry trends in media analytics, business intelligence, and emerging media platforms.