Key Facts

Remote From:

Full time

Senior (5-10 years)

English

Hard Skills

Organic Search SQL (Programming Language) Google Analytics Retail Channels Social Media Analytical Dashboard Analytics Media Strategy Data Quality Operational Efficiency +10 more

Other Skills

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Communication
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Teamwork
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Detail Oriented
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Presentations
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Problem Solving

Roles & Responsibilities

Proficiency in SQL for data extraction and dashboard development
Experience with BI and visualization tools (e.g., Tableau, Power BI) and dashboard design
Experience analyzing multi-channel media data (paid search, paid social, programmatic, GA4, SEO, and retail) to identify performance trends and optimization opportunities
Ability to present data-driven insights and recommendations to senior leadership and cross-functional teams

Requirements:

Develop, implement, and refine integrated media reporting across paid media and retail media channels
Design and maintain dashboards, reports, and visualizations using BI platforms and SQL to communicate insights to stakeholders
Analyze complex datasets to identify media performance trends and optimization opportunities; support media planning with actionable insights
Present findings and recommendations to senior leadership and cross-functional teams; ensure data accuracy, process efficiency, and scalability across analytics initiatives; stay current on industry trends in media analytics and business intelligence

Job description

Overview

The Sr Analyst, Integrated Media Analytics will lead the development of integrated reporting and analytics across paid search, paid social, programmatic, GA4, SEO, and retail media platforms. This resource will be responsible for building advanced dashboards and providing data-driven recommendations to optimize media investment and strategy.

Key Responsibilities

Develop, implement, and refine integrated media reporting across paid media and retail media channels.
Design and maintain dashboards, reports, and visualizations using BI platforms and SQL to communicate insights to stakeholders.
Analyze complex datasets to identify media performance trends and optimization opportunities.
Support media planning by providing actionable insights and collaborating with internal teams and external agency partners.
Present findings and recommendations to senior leadership and cross-functional teams.
Ensure data accuracy, process efficiency, and scalability across analytics initiatives.
Stay current on industry trends in media analytics, business intelligence, and emerging media platforms.