The Role
The Director of Paid Media is an essential member of the Growth team, reporting to and collaborating closely with the VP of Growth. This Director will own and manage the omnichannel paid media strategy and budgeting, lead the Paid Media team, build and improve vendor and partner relationships, and work cross-functionally to build workflows and processes, iterate and optimize creative asset development and performance, and determine effective new customer acquisition strategies. This is a full-time, salaried, exempt, remote position with a salary range of $145,000 to $165,000 USD/year.
Responsibilities
Own the full-funnel, omnichannel paid media strategy; oversee the approach across prospecting, retargeting, and retention.
Own core performance accountability KPIs- monitor CaC, LTV, and Contribution Profit Margins on DTC sales channels, including Shopify, TikTok Shop, and Amazon, monitoring pacing, diagnosing dips, and reallocating spend toward performance marketing levers.
Collaborate with VP of Growth to manage budget allocation for pacing and forecasting by channel; handle monthly budgets by channel in addition to pacing decisions and forward-looking spend forecasts tied to revenue targets.
Develop new customer acquisition strategies by continuously identifying new audiences, channels, offers, and funnel entry points to efficiently grow net-new customers.
Own relationships with platform and tech partners including TikTok, Meta, Google, Amazon, Pinterest, Snapchat, and other programmatic partners, leveraging relationships for betas, support, credits, and early access to new ad products.
Lead testing and experimentation; build a structured roadmap for creative, audiences, and landing-page tests, plus incrementality/geo-lift studies through our tech partners to prove true impact beyond platform-reported numbers.
Partner with the Creative Strategist on persona mapping and content development, translating audience insights into briefs so that creative assets are built for each platform.
Partner with the Video Content team to execute paid strategies across platforms; ensure video assets are produced in the right formats and iterate for each platform's specific algorithm.
Build and lead the Paid Media team, including hiring, mentoring, managing media buyers/analysts, overseeing agency partners, and setting the standards and processes that the function runs on.
Collaborate with the VP team (Growth, Marketing, and Brand) on measurement, attribution, and data infrastructure, effectively overseeing tracking (pixels, CAPI, server-side), attribution/MMM approach, and adaptation to privacy shifts so that MaryRuth’s decisions rest on trustworthy data.
Other responsibilities as assigned.
Travel (<5%) may be required on an as-needed basis with advance notice provided to the employee.
Qualifications
Bachelor's Degree in Business, Marketing, or similar degrees or equivalent experience is required.
5+ years of professional experience in eCommerce required; CPG experience strongly preferred.
Demonstrated work in omnichannel paid media strategy.
People management/leadership experience required.
Excellent AI proficiency, able to effectively utilize AI tools in workflows and automations.
Strong understanding of decision-making based on department P&L and budgeting; able to effectively forecast and allocate budget and resources.
Demonstrated experience with relevant metrics and KPIs.
Intermediate to advanced proficiency in Excel is required.
Able to adapt and think outside the box in a fast-paced CPG environment.
Physical Requirements
Must be able to exert up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects, including the human body.
This role involves sitting most of the time but may also involve moving for brief periods of time.
Benefits Summary
Competitive compensation, commensurate with experience.
Paid sick time.
Paid holidays.
Flexible paid time off.
Paid volunteer time off.
Medical, vision, and dental insurance.
Flexible Spending Account - FSA.
Company matched (4%) 401k.
Eligibility for discretionary bonus.
Employee and immediate-family discounts on all products (upon 60 & 90 days of employment).
The Culture at MaryRuth's
We are a fast-growing startup with a small, unified team that has a lot of fun and a big drive to change the world through our products. We are a health-conscious company with a focus on creating vegan and organic vitamins and supplements for everyone.
We believe our work benefits from the diverse perspectives of our employees. As such, MaryRuth's celebrates inclusion and is committed to equal opportunity employment.
MaryRuth’s is committed to the principles of equal employment opportunity. We provide employment opportunities without regard to age, race (including traits historically associated with race, such as hair texture and protective hairstyles), color, national origin, ancestry, religion, sex, sexual orientation, gender identity or expression, pregnancy (including childbirth, lactation, and related medical conditions), physical or mental disability, genetic information, marital or civil union status, veteran or military status, status as a victim of domestic violence, sexual assault, or trafficking, or any other characteristic protected by applicable federal, state, or local law. This commitment applies to all aspects of the employment relationship, including recruiting, hiring, placement, training, promotion, compensation, and termination. Where applicable, MaryRuth’s complies with local employment and labor laws in the jurisdictions in which it operates.
MaryRuth's is also committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to participate in the job application or interview process, please email PXCompliance@maryruths.com
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