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Sr. Global Demand Planning Manager

Willow Innovations, Inc.

Role overview

Qualifications

  • Strong business acumen and analytical skills with the ability to develop data-driven forecasts
  • Excellent oral and written communication
  • Experience owning end-to-end demand planning across multiple channels and regions (US and international)
  • Ability to analyze forecast accuracy (MAPE, forecast bias) and drive continuous improvement

Responsibilities

  • Own and lead end-to-end demand planning across US and international units, including an 18-month rolling forecast at SKU, channel, and region and managing the global demand planning calendar
  • Identify demand risks and opportunities early, drive mitigation actions, and lead the demand pillar of SOP/IBP with cross-functional alignment
  • Collaborate with regional sales, product marketing, launches, and market intelligence to incorporate pipeline and promotions into forecasts; align with supply planning and finance for capacity and inventory targets
  • Analyze historical sales, promotions, lifecycles, and market trends; track KPIs (MAPE, forecast bias); identify forecast errors and root causes, and drive corrective actions; promote continuous improvement and scenario planning

About the company

Willow Innovations, Inc. logo

Willow Innovations, Inc.

Femtech / Women's Health

Selected as one of TIME’s 25 Best Inventions, the Willow was the first to get rid of the clunky bottles, motors, and cords — and put moms in control. Powerful, comfortable, fully in-bra, and app-connected, our pumps are simply built different. Because you deserve more.

Company details

IndustryFemtech / Women's Health
Company size51 - 200

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Job description

Willow is a platform for products that help improve the lives and health of women. We are a mission-driven team of experienced inventors, mothers, and fathers dedicated to making a difference in women’s lives. The Willow™ Wearable Breast Pump, selected as one of TIME's 25 Best Inventions in 2017 and 2018 CES Innovation Award for Wearable Technologies, is the first solution in our platform.

The Demand Planning Manager will own and lead the end-to-end demand planning process across the US and International business units. This role is highly analytical and strategic, responsible for developing accurate, data-driven forecasts while incorporating commercial insights from Sales, Marketing, and Finance. The Demand Planning Manager will drive forecast accuracy, identify trends and risks, and translate demand signals into actionable insights for supply, inventory, and leadership teams.

 

Roles and Responsibilities:

 

Demand Planning and Forecasting

  • Responsible for demand forecasts across all channels (DTC, DME, retail, and distributor) and customer care support, in all regions and global markets 
  • Develop and maintain an 18-month rolling forecast at the SKU, channel, region level to inform global supply chain purchasing decisions
  • Identify demand risks and opportunities early and proactively recommend mitigation actions
  • Own and manage the global demand planning calendar, ensuring forecasts are timely, complete, and aligned with commercial and operational objectives
  • Lead the demand pillar of S&OP/IBP, ensuring alignment across Commercial, Supply Chain, Finance, and regional stakeholders

 

Cross-Functional Collaboration

  • Partner closely with the regional sales teams to incorporate pipeline, promotional plans, launches, and market intelligence into the forecast
  • Collaborate with Product & Marketing teams on NPI, campaigns, and demand-shaping activities
  • Work with Supply Planning and Finance to align demand plans with capacity, inventory targets, and financial forecasts

 

Analytics & Continuous Improvement

  • Analyze historical sales, promotions, product lifecycle, and market trends to improve forecast accuracy
  • Develop, track, and report on key demand KPI’s including MAPE and forecast bias, at the market, SKU level
  • Identify trends, variance, and root causes of forecast error, and implement corrective actions
  • Drive data integrity and reporting accuracy to support decision-making
  • Conduct scenario planning for new products, market expansion, and promotions
  • Drive continuous improvement in forecast systems, tools, and processes, to improve visibility, agility, and decision-making

 

Qualifications:

  • Strong business acumen and analytical skills, complimented by effective oral and written communication

Willow is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of gender, race, religion, sexual orientation, gender identity, age, marital status, disability, or Veteran status. 

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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