Data Analyst and Dashboard Specialist

Description

TITLE Data and Analytics Specialist 
DEPARTMENT Data and Analytics
DIVISION NP Digital UK 
LOCATION Remote – Brazil 
TYPE Contractor 

ABOUT OUR COMPANY 

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025. 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization. 

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience. 

ABOUT THE OPPORTUNITY 

The Data Analyst, Dashboards & Insights Specialist is responsible for ensuring the accuracy, integrity, and usability of marketing analytics data used to support decision-making across the EMEA region. 

This role is analytics-first. The primary focus is on validating, auditing, and maintaining reliable measurement foundations - including GA4 configuration, event tracking, conversion definitions, and cross-platform data consistency. 

The successful candidate understands how marketing data is collected, processed, and interpreted across analytics platforms, ad platforms, CRMs, and data pipelines. They can identify measurement gaps, troubleshoot tracking issues, and ensure reported performance reflects reality, then communicate those insights clearly through well-structured dashboards. 

This role works closely with strategists, implementation specialists, and senior analytics leaders. It does not independently define marketing strategy, but it plays a critical role in protecting analytical credibility and decision confidence by ensuring data quality and measurement accuracy. 

Please note this is a contractor position. Candidates must reside and be eligible to work in Brazil. Fluency in English is important. 

ABOUT THE RESPONSIBILITIES 

Analytics, Measurement & Data Quality (Primary Focus) 

• Audit and maintain GA4 implementations, including property configuration, data streams, events, conversions, and attribution settings 
• Conduct GA4 audits to assess tracking completeness, configuration quality, and alignment with agreed measurement frameworks 
• Troubleshoot analytics issues such as missing data, inflated metrics, duplicate events, broken conversions, or unexpected discrepancies 
• Perform event tracking and conversion audits to ensure key user interactions and outcomes are correctly defined and consistently measured 
• Validate measurement consistency across GA4, ad platforms, CRM systems, and reporting layers 
• Proactively identify tracking gaps, data quality risks, and reporting limitations 
• Investigate discrepancies between platforms and clearly explain causes, impact, and confidence levels 
• Partner with implementation teams, data engineers, and analytics strategists to resolve measurement and data integrity issues 
• Clearly document tracking logic, metric definitions, assumptions, and known limitations

Reporting & Dashboards 

• Design and maintain dashboards that accurately reflect validated analytics data 
• Translate measurement frameworks and KPIs into clear, usable reporting views for non-technical stakeholders 
• Ensure dashboards prioritise clarity, correctness, and decision relevance over visual complexity 
• Maintain and update dashboards as tracking implementations, markets, or business requirements evolve 
• Perform QA on calculations, metrics, and visual outputs to ensure they align with validated data sources 
• Support ad-hoc analysis and insight requests using existing reporting infrastructure 
• Contribute to standardised reporting templates and conventions across EMEA

ABOUT YOU 

• You care deeply about measurement accuracy and data integrity 
• You are comfortable auditing GA4 setups and explaining what is reliable, what is flawed, and what is unknown 
• You think critically about how data is collected before thinking about how it is visualised 
• You understand dashboards as communication tools, not the core analytical work 
• You are methodical, detail-oriented, and confident investigating inconsistencies 
• You are comfortable working across multiple markets, platforms, and stakeholder groups 
• You are willing to flag issues and limitations, even when the answer is “this data isn’t good enough yet”

ABOUT YOUR BACKGROUND 

• 2–4 years of experience in a marketing analytics, digital analytics, or data analyst role 
• Hands-on experience with GA4, including auditing, configuration review, and troubleshooting 
• Strong experience with event tracking and conversion measurement across analytics and ad platforms 
• Proven ability to assess and improve data quality across multiple sources 
• Working knowledge of digital marketing platforms (e.g. Google Ads, Meta Ads, Microsoft Ads) 
• Experience building dashboards in tools such as Looker Studio, Power BI, or Tableau (important, but not the primary skill) 
• Strong SQL skills and comfort working with structured datasets 
• Experience working with multi-market or international data sets preferred 
• Familiarity with ETL or data integration tools (e.g. Funnel.io, Supermetrics, Improvado, or similar) is a plus 
• Ability to clearly document analytics logic, tracking decisions, and data limitations 
• Bachelor’s degree or equivalent practical experience 
• Fluency in English

ABOUT THE COMPENSATION 

• Base Salary: R$150,000.00 to R$250,000.00; depending on experience and skills 

ABOUT OUR CULTURE 

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big 

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes. 

Own It 

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. 

Have Fun 

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do. 

ABOUT OUR PRACTICES 

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people. 

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.