Strategist, SEO

Description

TITLE Strategist, SEO
DEPARTMENT Earned Media
DIVISION NP Digital LATAM
LOCATION Remote – LATAM  

ABOUT OUR COMPANY    

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.  

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.   

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.   

ABOUT THE OPPORTUNITY   

This is a newly created role to support our growing SEO team.  

SEO Strategists work with Account teams, Content teams, Digital PR teams and SEO Specialists to drive not only keyword ranking increases and qualified traffic, but important business outcomes for NP Digital clients.     

This position is based in LATAM and work with the SEO Director, VP, Product and other department teams primarily located in México and Colombia. Occasional travel may be required to client sites and/or other NP Digital office locations. 

This is a fully remote role and can be based in any of the following countries / regions: Argentina, Uruguay, Chile, Peru, Ecuador, or Central America. To be considered, candidates must reside and be eligible to work in Latin America and are required to be fluent in English.  

ABOUT THE RESPONSIBILITIES   

Reporting to the Director or Senior SEO Strategist, the SEO Strategist will be responsible for determining and executing best in class SEO strategies to drive key business outcomes for NP Digital clients.    

Responsibilities include but are not limited to:   

• Ownership and strategic direction over complex SEO campaigns with no oversight needed 
• Ongoing optimization efforts to meet campaign objectives, including SEO audits to identify technical issues, keyword research and mapping, metadata development, on-page and website development revisions based on performance targets and client objectives  
• Daily use of reporting, analytics, and trend tools  
• Assist account managers with client communications around organic search knowledge and recommendations to develop and deliver a clear strategic vision to each client  
• Assist SEO Managers in the mentorship and coaching of SEO Specialists  
• Collaborate with Content team, Digital PR team and other subject matter experts as necessary to provide best in class multi-channel digital marketing services  
• Contribute to the development of departmental processes and best in class deliverables and templates  
• Contribute to SEO Department meetings with industry news, training & coaching opportunities, and sharing  

ABOUT YOU  

• Experience with analytical tools such as Google Analytics, Google Search Console, Adobe Analytics, SEMrush, Looker Studio, STAT, BrightEdge, SEO Monitor, etc. to analyze organic search and analytics data to make specific data-driven recommendations 
• 4+ Years’ experience in the organic search industry, with a minimum of 2 years personally managing SEO strategy for clients  
• Full confidence and expert delivery in interfacing with clients and collaborating with other departments  
• Successful & strong storytelling with data via deliverables and monthly reports  
• Deals with risk and uncertainty with ease  
• Understands and prioritizes what’s important  
• Quickly sense what will help/hinder progress, eliminates roadblocks, and maintains focus on the big picture  
• Creates or contributes to an environment where each team member feels important and can receive credit for their role in success and achievement  
• Experience conducting successful SEO campaigns with large, enterprise, or Fortune 500 brands  
• Demonstrate resourcefulness and the initiative to lead advanced SEO projects  
• Demonstrated success in developing and executing successful SEO campaigns  
• Strong organizational skills, attention to detail, and project management
• Excellent verbal & written communication skills  
• Demonstrated strong performance in prior roles, with increasing levels of responsibilities   
• Comfortable presenting to clients and communicating directly with client teams, including stakeholders with varied levels of SEO or digital marketing knowledge  
• Strong client and team leadership qualities, comfortable contributing to company’s thought leadership on SEO industry topics  
• Ability to educate and share industry knowledge with less experienced team members  
• Ability to remain agile and collaborative in a constantly evolving work environment  

BONUS POINTS  

• Agency experience 
• Intermediate level of Portuguese, both written and spoken 
• Google Analytics  
• Technical Expertise/Web Dev Experience 

ABOUT YOUR GROWTH 

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes: 

• Associate (typically 0-1 years)  
• Specialist (typically 1-2 years)  
• Senior Specialist (typically 2-3 years)  
• Lead (typically 3-4 years)  
• Senior Lead (typically 4-5 years)  
• Manager (typically 5-6 years)  
• Senior Manager (typically 6-7 years) 

ABOUT OUR BENEFITS  

We offer a comprehensive and flexible benefits package to all regular, full-time employees.  

ABOUT OUR CULTURE  

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big   

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.  

Own It   

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.  

Have Fun   

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.  

ABOUT OUR PRACTICES  

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.  

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.