Category Manager - Sneakers

Why you’ll love this role:

StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Sneakers are foundational to StockX — not just as a category, but as a culture, an economy, and a global community.

We are expanding how sneaker culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the sneaker market — they live inside it.

The Sneakers Category Manager is the single-threaded owner of sneaker category growth within a new, high-priority commerce initiative. This person is the in-house expert on sneaker culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV.

You will act as:

• The internal authority on the primary and secondary sneaker ecosystem
  
  
• The external face of StockX to sneaker sellers, creators, and community leaders
  
  
• The architect of the sneaker go-to-market / growth playbook for this new initiative
  
  

This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to sneakers within this initiative. As the category scales, you will grow into a leader overseeing a broader sneaker portfolio and team.

What You’ll Do:

Own the Sneakers Category End-to-End

• Define and execute the growth strategy for sneakers within the platform
  
  
• Own category-level performance across supply, engagement, and revenue
  
  
• Establish quarterly goals, leading indicators, and operating rhythms
  
  

Be the Market & Culture Expert

• Maintain deep, current knowledge of sneaker culture, including:
  
  
• Key sellers, creators, collectors, and resellers
  
  
• Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.)
  
  
• Drops, releases, brand dynamics, and cultural moments
  
  
• Pricing dynamics, liquidity, and resale economics
  
  
• Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions
  
  

Supply & Creator Acquisition

• Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators
  
  
• Personally recruit and onboard flagship sellers who set the tone for the platform
  
  
• Develop seller strategies that balance credibility, storytelling, and commerce
  
  

Commerce Strategy & Category Moments

• Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion
  
  
• Partner with Category Marketing to design culturally authentic activations
  
  
• Experiment with new approaches and iterate quickly based on performance and feedback
  
  

Cross-Functional Leadership

• Work closely with Account & Partnerships Managers to scale seller acquisition and support
  
  
• Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers
  
  
• Provide clear, actionable insights from the market to influence roadmap prioritization
  
  

Build the Playbook

• Document learnings, frameworks, and best practices that can be reused across future categories
  
  
• Help define what “great” looks like for category ownership at StockX
  
  
• Support hiring and onboarding as the sneaker category team grows
  
  

About you:

• Deeply embedded in sneaker culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
  
  
• 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems
  
  
• Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
  
  
• Strong relationship builder with credibility among sellers, creators, and community members
  
  
• Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
  
  
• Entrepreneurial, scrappy, and energized by building something from the ground up
  
  

Nice to Have:

• Existing network of sneaker resellers, store owners, creators, or influencers
  
  
• Experience buying and selling sneakers or operating within resale marketplaces
  
  
• Familiarity with content-driven commerce, creator platforms, or enthusiast communities
  
  
• Experience working cross-functionally with product and engineering teams
  
  

Why This Role Matters:

Sneakers will define the early perception and success of this new commerce initiative at StockX. This role sets:

• The cultural bar for the platform
  
  
• The go-to-market & growth blueprint for future categories
  
  
• The credibility of StockX with the sneaker community
  
  

You will have outsized influence on how StockX expands its leadership from marketplace into deeper cultural engagement.