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Category Manager

Role overview

Qualifications

  • 5+ years in GTM / Growth Operator roles (business development, partnerships, category management, or marketplace growth); experience in consumer platforms or two-sided marketplaces preferred
  • Strategic thinker who can define vision and execute in fast-moving environments
  • Relationship-driven with ability to build trust with sellers, creators, and internal partners
  • Data fluent; makes decisions informed by data and measures what matters

Responsibilities

  • Define the strategic vision and growth plan for the category; become an expert on supply, demand, community channels, and competitive dynamics; establish metrics and quarterly goals to drive performance
  • Build a robust pipeline of sellers, creators, influencers, and shops; drive outbound onboarding and enablement; cultivate long-term relationships with strategic sellers and community leaders
  • Lead cross-functional go-to-market execution by partnering with Account and Partnerships Managers, collaborating with Category Marketing to launch high-impact campaigns, and communicating category needs to Product and Engineering to improve tools and platform performance
  • Use data to diagnose growth opportunities, track supply, engagement, retention, and revenue trends; surface actionable insights to Growth leadership and stakeholders

About the company

StockX logo

StockX

Resale & Secondary Marketplaces

In a world where consumers increasingly value self-expression and individuality, the market for hard-to-find fashion, collectibles, and electronics has never been hotter. Our global platform offers unique access to current culture while our data-driven, bid-ask model provides buyers with the real-time visibility to know they’re getting a fair price. With key leadership and an inspiring vision in place, we believe we’re poised for significant growth: into new product verticals, new audiences, and new geographies. To get there we’re looking for flexible, all-in teammates who are excited by ownership and the opportunity to take on emerging challenges. If you’re a doer who’s ready to solve tough problems with plenty of laughs along the way, we’d love to hear from you. We welcome, embrace, and respect all dimensions of diversity. We’re committed to creating an inclusive environment where all team members are valued, supported, and respected—and no, you don’t need to know a thing about sneakers or fashion. To learn more and check out open roles, head to careers.stockx.com.

Company details

Company typeLarge
IndustryResale & Secondary Marketplaces
Company size1001 - 5000

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Job description

Help empower our global customers to connect to culture through their passions.

Why you'll love this role:

StockX has redefined the global marketplace for culture — where buyers and sellers transact with confidence on an always-on digital exchange. We are building the next frontier of creator-driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform.

This initiative is designed to empower sellers and creators to build sustainable businesses while creating moments that drive deep engagement. To support this effort, we are forming a category-led Go-To-Market organization that scales with culture, category dynamics, and community expertise.

The Category Manager is a foundational hire tasked with owning the growth and strategic trajectory of a major category. You will serve as the chief operator, strategist, and market voice for your category — identifying opportunity, building pipelines, and driving seller and creator engagement from early stages through scale.

This role blends strategic planning, deep customer and market understanding, and hands-on execution, with full ownership of category growth outcomes. You will work closely with Partnerships, Marketing, Product, and Operations to define and accelerate the path to liquidity, engagement, and monetization within your category.

What You’ll Do:

Category Strategy & Ownership

  • Define the strategic vision and growth plan for your category on the platform

  • Become a deep expert on the category’s supply landscape, demand drivers, community channels, and competitive dynamics

  • Establish metrics and quarterly goals to measure and drive category performance

Supply & Community Acquisition

  • Build a robust pipeline of sellers, creators, influencers, and shops within your category

  • Drive outbound outreach, onboarding, and enablement for high-potential sellers

  • Cultivate long-term relationships with strategic sellers and community leaders

Cross-Functional Go-To-Market Execution

  • Partner with our Account and Partnerships Managers to scale seller engagement and support

  • Collaborate with Category Marketing Managers to architect high-impact launches, moments, and campaigns

  • Represent category needs and insights to Product and Engineering to improve seller tools, features, and platform performance

Category Performance & Analytics

  • Use data to diagnose growth opportunities, identify bottlenecks, and optimize playbooks

  • Track supply, engagement, retention, and revenue trends and adjust strategies in real time

  • Surface actionable insights to Growth leadership and cross-functional stakeholders

Culture & Community Leadership

  • Act as the platform’s representative within your category’s ecosystem

  • Engage deeply with community norms, vernacular, and cultural drivers to inform both strategy and execution

  • Champion creator and seller needs internally to ensure authentic, category-led growth

About you:

  • Experienced GTM / Growth Operator: 5+ years in business development, partnerships, category management, or marketplace growth roles; experience in consumer platforms or two-sided marketplaces preferred

  • Strategic Thinker + Doer: Comfortable defining vision while executing in ambiguous, fast-moving environments

  • Relationship-Driven: Able to build trust quickly with sellers, creators, and internal partners

  • Data Fluent: Makes decisions informed by data and measures what matters

  • Community Minded: Understands cultural nuance, category subcultures, and trends that drive engagement

Nice to Have:

  • Existing network within the assigned category (e.g., sneaker resellers, influencer communities, boutique shops)

  • Marketplace experience across both supply and demand sides

  • Experience with creator monetization platforms, community-driven commerce, or enthusiast ecosystems

  • Comfort with CRM tools, sales pipelines, analytics dashboards, and seller performance metrics

Why This Role Matters:

As one of the first Category Managers supporting this new commerce initiative, you will:

  • Set the playbook for how categories scale on an emerging platform

  • Shape how StockX engages sellers, creators, and communities at scale

  • Build the foundation of a repeatable, category-centric GTM / Growth engine that expands into new verticals

This role is both strategic and entrepreneurial, with meaningful ownership and the opportunity to influence the trajectory of a high-potential new product.

 

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
 
Pursuant to the Colorado Fair Pay Act, the base salary range in Colorado for this position is $120,000 to $130,000, plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation in other geographies may vary. 
 
About StockX

StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. StockX's powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from brands including LEGO, KAWS, Bearbrick, and Pop Mart; and electronics from industry-leading manufacturers Sony, Microsoft, Meta, and Apple. Launched in 2016, StockX employs 1,000 people across offices and verification centers around the world. Learn more at www.stockx.com.
 
 
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. StockX reserves the right to amend this job description at any time. StockX may utilize AI to rank job applicant submissions against the position requirements to assist in determining candidate alignment.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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