BRAND, PROJECT MARKETING & CUSTOMER EXPERIENCE

This is a remote position.

An Invitation from Forbes Rutherford

Thank you for visiting our career portal. Please note that this is not an active job post but an example of the professionals and positions we seek to attract to the portal to benefit our Rutherford International community membership.

You may be familiar with The Pareto Principle, also known as the 80-20 rule. This extraordinary principle asserts that 80% of outcomes or outputs can be attributed to just 20% of all causes or inputs for any given event, emphasizing its undeniable relevance in understanding performance dynamics. When applied organizationally using behavioural performance metrics, it's surprising to discover that 50% of a company's workforce performs below average, while only 25% operate at par. Even more astonishing is the mere 25% who consistently deliver above-average results. So, in terms of organizational performance metrics, we're dealing with a 75-25 Rule, and it's this "above average" score which we seek in our community members and the candidates we submit to active job posts.

You do not need to be a member to apply for a posted position. However, let's be clear - we are looking for extraordinary candidates, so regardless of status, all candidates presented will require a high probability of success score for the position under consideration.

If the position titles below fit your profile, we want to learn more about you. Please submit your CV or LinkedIn profile, and a member of Rutherford International's research team will be in contact. 

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identifying potential customers. Develop pricing strategies to maximize the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Sample of reported job titles: Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager

Requirements

Tasks

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
  
• Compile lists describing product or service offerings
  

• Customer relationship management CRM software — Blackbaud The Raiser's Edge; Oracle Eloqua; QAD Marketing Automation; Salesforce software
  
• Data base management system software — Apache Hive; Apache Solr; Elasticsearch; Oracle PL/SQL
  
• Data base user interface and query software — Airtable; Amazon Redshift; MySQL; Yardi software
  
• Enterprise resource planning ERP software — Microsoft Dynamics; NetSuite ERP; Oracle Hyperion; Oracle PeopleSoft
  
• Web platform development software — Cascading style sheets CSS; Drupal; Oracle JavaServer Pages JSP; Ruby on Rails
  

Hot Technology — a technology requirement frequently included in employer job postings.

• Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy, tactics, product demonstration, sales techniques, and control systems.
  
• English Language — Knowledge of the structure and content of the English language, including the meaning and spelling of words, rules of composition, and grammar.
  
• Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordinating people and resources.
  
• Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  
• Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  

• Active Learning — Understanding new information's implications for current and future problem-solving and decision-making.
  
• Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  
• Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  
• Reading Comprehension — Understanding written sentences and paragraphs in work-related documents.
  
• Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
  

• Oral Comprehension — Listening to and understanding information and ideas presented through spoken words and sentences.
  
• Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
  
• Written Comprehension — The ability to read and understand information and ideas presented in writing.
  
• Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
  
• Written Expression — The ability to communicate information and ideas in writing so others will understand.
  

• Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  
• Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others and maintaining them over time.
  
• Working with Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  
• Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
  
• Organizing, Planning, and Prioritizing Work — Develop specific goals and plans to prioritize, organize, and accomplish your work.
  

• Develop marketing plans or strategies.
  
• Evaluate program effectiveness.
  
• Direct sales, marketing, or customer service activities.
  
• Analyze data to inform operational decisions or activities.
  
• Estimate cost or material requirements.