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VP of Marketing - Remote

Achieve Test Prep

Role overview

Qualifications

  • 5+ years of experience in B2C/B2B marketing with a proven track record generating leads in the US market
  • Strong digital marketing expertise including SEO, paid advertising (Google Ads, LinkedIn Ads), content creation, and email marketing
  • Ability to work within budget constraints and maximize ROI with limited resources
  • Proficiency with marketing tools and platforms (e.g., HubSpot, Mailchimp, Google Analytics, CRM tools) and strong analytical skills for performance tracking and data-driven decision-making

Responsibilities

  • Develop and execute a comprehensive marketing strategy aligned with business goals to drive lead generation in B2C or B2B
  • Lead all aspects of digital marketing (SEO, PPC, content marketing, social media, and email campaigns) to increase brand visibility and generate leads
  • Identify and analyze customer acquisition channels, optimizing efforts to achieve maximum ROI on a tight budget
  • Build and oversee marketing tools, platforms, and automation systems to optimize lead generation and nurturing

About the company

Achieve Test Prep logo

Achieve Test Prep

Tutoring & Test Prep

Achieve Test Prep offers online credit-by-exam and tutoring programs, including customized RN and BSN Bridge Plans for healthcare professionals. Since 2008, we’ve helped more than 22,000 nurses find the flexibility and support they need to get into nursing school and advance their career. We are not a school, but our programs include live online prep sessions, free digital course materials and one-on-one guidance that can help shorten the path to an RN or BSN degree and prepare for the Registered Nursing Licensing Exam (NCLEX). We also offer test prep services to support adults working toward other degree programs, such as dental hygienist, healthcare administration, business and more. Our team consists of educators and creative thinkers from around the world, pairing the latest technology with modern curriculum. We work together to ensure a quality experience for those seeking a more supportive way to reach their goals. Learn more at achievetestprep.com

Company details

Company typeSME
IndustryTutoring & Test Prep
Company size201 - 500

Links

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Job description


Job Summary

We are seeking an experienced and strategic VP/CMO, Marketing to lead the marketing efforts for one of our companies. The ideal candidate is a strong marketing leader who understands the B2C and B2B space, has experience targeting the US market, and can drive lead generation through strategic marketing efforts while operating within a tight budget. You will be instrumental in formulating and executing a comprehensive marketing plan to expand our client base, increase brand awareness, and generate qualified leads. The role offers flexibility, with a mandatory 5-hour overlap during EST business hours (9 am-5 pm EST).
Responsibilities
  • Develop and execute a comprehensive marketing strategy that aligns with business goals and drives lead generation within the B2C or B2B market.
  • Position our unique value proposition effectively in the market, highlighting seamless virtual assistant workflows, backup support, and uninterrupted service delivery.
  • Lead all aspects of digital marketing, including SEO, PPC, content marketing, social media, and email campaigns, to increase brand visibility and drive leads.
  • Identify and analyze customer acquisition channels, optimizing efforts to achieve maximum ROI on a tight budget.
  • Research and understand the US market, ensuring marketing campaigns resonate with target audiences and align with industry trends.
  • Collaborate with internal stakeholders to create engaging and targeted marketing content for campaigns, websites, and sales materials.
  • Monitor and analyze the performance of marketing initiatives, providing actionable insights to improve campaign effectiveness and overall strategy.
  • Build and oversee marketing tools, platforms, and automation systems to optimize lead generation and nurturing.
  • Stay up-to-date with marketing trends, tools, and technologies to identify innovative strategies for growth.
Desired Skills and Experience
  • 5+ years of experience in B2C/B2B marketing, with a proven track record of generating leads and executing successful marketing strategies in the US market.
  • Strong experience in digital marketing, including SEO, paid advertising (Google Ads, LinkedIn Ads), content creation, and email marketing.
  • Ability to work within budget constraints and maximize marketing ROI with limited resources.
  • Excellent understanding of the B2C and B2B customer journey, with the ability to design and implement campaigns that drive engagement and conversions.
  • Proficiency in marketing tools and platforms (e.g., HubSpot, MailChimp, Google Analytics, CRM tools).
  • Strong analytical skills with experience in performance tracking, reporting, and data-driven decision-making.
  • Exceptional leadership, communication, and project management skills.
  • Knowledge of workflow optimization, remote work solutions, or VA services is a strong plus.
  • Ability to work independently in a remote environment with a 5-hour overlap during EST business hours.
  • ENGLISH – (Fluent Only) Must comprehend and communicate both written and verbally in English.
Job Details
  • Type: Full-Time
  • Schedule: Flexible schedule with a minimum of 5 hours overlap during the 9:00 AM - 5:00 PM EST business day.
  • Remote: 100% Online

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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