Role overview

Qualifications

3–4 years of hands-on digital marketing experience with a proven track record launching and scaling products or services
Bachelor's degree in Marketing or a related field (preferred)
Proficiency managing performance-driven campaigns across Google Ads, Facebook/Instagram Ads, and other paid media channels
Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns; experience with marketing automation tools

Responsibilities

Coordinate digital marketing efforts and direct campaigns to achieve set business goals, including analyzing market trends and competitors
Develop and manage online advertising campaigns on Google Ads, LinkedIn Ads, and other PPC channels; monitor performance, optimize ROI, manage budgets/bids, and perform A/B testing on creatives and landing pages
Lead generation: develop and execute strategies for generating high-quality leads, track the funnel, nurture leads using CRM tools, and collaborate with the sales team
Create and manage email marketing and content strategies, including blog posts, newsletters, content calendar, and SEO optimization

Key facts

Remote from: Anywhere
Full time
Mid-level (2-5 years)
Marketing Associate
English

Other skills

Non-Verbal Communication
Adaptability
Creative Thinking
Communication
Teamwork
Detail Oriented
Problem Solving

About the company

Nerdbug Limited

Nerdbug is a top-rated global software development company, your trusted partner for building transformative business software. We have designed, developed, and deployed several apps and software ecosystems to the app Stores and the web, ranging from seed-funded start-ups to small and medium enterprises. We maintain a 100% in-house development team, guaranteeing exceptional quality and streamlined communication throughout the entire project lifecycle. We are committed to building innovative solutions to complex problems. We build business-transforming solutions using technology. We take a collaborative approach to deliver the best solutions that meet the needs of our clients. Working closely with our clients by understanding their needs, we prioritize quality, budgets, and delivery time. Our developers are highly skilled in the latest frameworks and technologies, coupled with industry-specific expertise, allowing us to modernize, innovate, and maintain your critical software applications. We deliver consistent results regardless of the software development challenge. Our talented and results-oriented developers are the driving force behind your success. We become an extension of your team, propelling your software development projects forward and achieving your business objectives. Engagement model: Full-time dedicated team or project-based. Our Slogan: Your Perfect Tech Partner.

Company details

Company size11 - 50

Links

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Job description

This is a remote position.

Marketing Management

Coordinate the efforts and direction of the Digital marketing aspect of the Marketing in achieving set business goals
Develop and execute marketing campaigns.
Analyze market trends and competitors.

Digital Advertising

Develop and manage online advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and other PPC channels.
Monitor and optimize ad performance to maximize ROI.
Implement marketing strategies to re-engage potential customers.
Manage budgets and bids for digital ad campaigns.
A/B test ad creatives and landing pages to improve conversion rates.

Email Marketing

Create and manage Email content marketing strategies.
Develop blog posts, articles, and other written content.
Manage the content calendar.
Optimize content for SEO.
Manage email marketing campaigns.
Build and segment email lists.
Create and send newsletters and promotional emails.

Lead Generation

Develop and execute strategies for generating quality leads through digital channels.
Create and manage lead generation campaigns across various platforms.
Track and optimize the lead funnel to improve conversion rates.
Utilize CRM tools to manage and nurture leads.
Collaborate with the sales team to align marketing efforts with sales goals.

Public Relations (PR)

Handle media relations and press releases.
Develop PR campaigns to enhance the agency's reputation.
Respond to media inquiries.
Manage crisis communication if necessary.

SEO

Optimize the agency's website and client websites for search engines.
Conduct keyword research.
Implement on-page and off-page SEO techniques.
Track and report on SEO performance.

Analytics

Collect and analyze data related to marketing efforts.
Generate reports on campaign performance.
Provide insights to refine marketing strategies.
Utilize analytics tools and software.

Requirements

3–4 years of hands-on experience in digital marketing, with a proven track record of launching and scaling new products or services.
Bachelor's degree in Marketing or a related field is preferred.
Proficiency in managing performance-driven campaigns across Google Ads, Facebook/Instagram Ads, and other paid media channels.
Solid understanding of SEO, SEM, and content distribution strategies.
Experience working with marketing automation tools
Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns based on performance metrics
Adaptable and creative problem-solver.
Excellent written and verbal communication skills, with a keen eye for persuasive ad copy and landing page messaging.

Benefits

Remote work schedule
Competitive salary
Career growth & training
Creativity Freedom
Healthy and friendly work environment