Sumara is the Innovation Operating System for global CPG. We're building AI tools that let brands test concepts and understand audiences in a fraction of the time traditional research takes. Segment your audience in minutes, ask your research anything, and test concepts on synthetic panels built from real consumer signals, all in one workflow. It takes teams from raw data to a validated, in-market-ready concept without the weeks and the six-figure budgets.
Sumara is trusted by Nestlé, McCain, Arla, Vitamix and other enterprises to test concepts and understand consumers at scale.