CRM & Digital Marketing Specialist

Descrizione dell'azienda

Who are we? 

Human and technology to scale sustainable performance 

Founded in 1989, Scalian is a French group with an international dimension, with offices in Europe and North America, specializing in business transformation through its dual mastery of business processes and digital technologies. 

In the TOP10 engineering consulting companies in France, the Group is involved in service activities in the management of industrial projects, supply chain (costs, quality, deadlines, performance), architecture and development of embedded digital systems, computer systems applications. Information and Artificial Intelligence. 

Scalian also deploys solutions for optimizing projects or the performance of organizations and responds to the challenges of transformation for leaders in industry and the tertiary sector (energy, transport, space, banking, health, environment, etc.) 

Descrizione del lavoro

Are you a Digital Marketing Specialist looking for a new challenge?
If you want to expand your reach and share your knowledge with a team of professionals, contribute to the development of your colleagues' or Clients' skills, want to consolidate your expertise and grow on innovative projects, this is your opportunity!

What this experience will bring you 
First of all, an interesting technical challenge but also an overview of our Client's projects. 
We will build your career together and accompany you towards the development of new skills and technical leadership. 

What will your role be? 

We are looking for a Digital Marketing Specialist to perform the following activities: 

• CRM Content Creation & Copywriting: create engaging and customer-oriented content for tactical CRM campaigns, including emails, in-app push notifications, in-vehicle messages and pop-ups. Develop new communication concepts and copy from scratch, as well as review and update existing content. Adapt messaging to different customer segments, communication objectives and touchpoints.
• Digital & E-commerce Content Management: create and update product and service descriptions for e-commerce platforms and digital touchpoints. Simplify technical information about connected services, translating product features into clear and relevant customer benefits. Ensure consistency and accuracy of content across e-commerce platforms, mobile applications and other digital environments.
• Content & Visual Asset Selection: Identify and select the most appropriate creative assets, images and visual elements to support marketing messages. Ensure alignment between written content, visual assets and campaign objectives. Adapt content and asset selection to the specific requirements of each communication channel and brand.
• Cross-functional & Agency Coordination: collaborate with CRM, Marketing, Product and other internal teams to gather information and develop relevant customer communications. Coordinate with external agencies responsible for content translation and localization.

Qualifiche

What are we looking for in you? Experience and competencies 

• At least 2 years of experience in Content Editing, Copywriting, Content Marketing or Digital Marketing.
• Proven experience in creating marketing content, preferably for CRM campaigns and digital platforms.
• Excellent written and spoken English, with strong English copywriting skills.
• Ability to translate technical product information into clear, engaging and customer-friendly marketing messages.
• Good understanding of digital communication channels, including email marketing, push notifications, mobile applications and e-commerce platforms.
• Familiarity with CRM marketing activities and customer communication journeys.
• Experience working with multiple brands, external agencies or international stakeholders is considered a plus.
• Knowledge of the automotive industry, connected services or subscription-based business models is an advantage.

Soft skills: 

• Excellent writing and communication skills, with strong attention to detail.
• Creative mindset combined with a customer-oriented and analytical approach.
• Strong organizational and time management skills, with the ability to manage multiple content requests and deadlines.
• Team player, comfortable collaborating with cross-functional and international teams.
• Proactive attitude and ability to work autonomously.
• Flexibility and adaptability in a dynamic, multinational environment.

Languages: 

• Italian (Fluent) 
• English (fluent, oral and written) 

Informazioni aggiuntive

Why would you take the plunge? 

Because Scalian is a group of specialists, carrying an ambitious development project, focused on innovation and committed to its customers where you can: 
· Build a tailor-made career path, varied and adapted to your desires, thanks to the variety of missions in your area of expertise and the bridges between trades 
· Learn by the quality of the projects on which you will intervene, in your specialty, and thanks to the large training catalog delivered by our internal Academy 
· Have an attractive social framework that respects everyone's needs (telework agreement, crèches, social coverage, flexibility, soft mobility, etc.) 
· Contribute to R&D topics or participate in internal projects 
· Be part of a friendly team that will make work rhyme with pleasure! 

So want to expand the frame? Contact us to talk about it