Digital Marketing Specialist

This is a remote position.

ICL Immigration is a specialized immigration consultancy, that assists people in their journey to live, work, study and settle in New Zealand. Known for our custom solutions, clear pricing, and strong commitment to our clients, we aim to be a reliable guide in your adventure to new horizons.

We're looking to grow our online presence and attract more clients, and to do this, we’re seeking an experienced Digital Marketer to join our team. This person will be a key player in a small team, taking charge of bringing in new clients and playing a crucial role in increasing our revenue. Join us to shape the digital journey for countless individuals seeking new opportunities in New Zealand.

Responsibilities:

Strategy Development:

• Formulate comprehensive digital marketing strategies focusing on lead generation, conversion optimization, and overall brand visibility.
  
• Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
  
• Minimize CPA through regular testing and optimizing advertising campaigns on different platforms.
  

Sales Funnel Management:

• Oversee the end-to-end sales funnel, from client awareness to conversion, ensuring a seamless and impactful client journey.
  
• Monitor and analyze funnel metrics, iterating and refining strategies based on data-driven insights.
  
• Create and optimize landing pages, applying A/B testing and other techniques to maximize conversion rate.
  

SEO & Organic Growth:

• Conduct thorough SEO audits, identifying areas for on-page and off-page optimization.
  
• Implement SEO best practices, including keyword research, link building, and content optimization, to improve organic search rankings.
  
• Develop, write, and edit engaging content for our website, blog, and social media platforms and newsletter.
  
• Schedule, post, and engage with users to build a vibrant online community.
  

Analytics and Reporting:

• Utilize tools like Google Analytics to monitor website traffic, user behavior, and campaign performance.
  
• Produce regular reports showcasing digital marketing performance, along with insights and recommendations for continuous improvement.
  

Requirements

• Proven track record in crafting and executing SEO strategies that yield significant organic growth.
  
• Adaptability and a flexible attitude to take ownership are critical for this role.
  
• Strong understanding of the latest digital marketing trends, tools, and best practices.
  

Benefits

• Competitive base salary.
  
• Opportunities for continuous learning and professional development.