1126 - 246SFD - Paid Social & Marketing Specialist

Paid Social & Marketing Specialist

Salary: From $2,000 up to $3,000 USD/month

Remote – LATAM-based candidates only

Work Schedule: 30–40 hours per week
Experience: 2–3 years

About TalentCross

TalentCross connects skilled professionals across Latin America with exciting remote career opportunities at US-based companies. We help talented individuals find opportunities where they can grow, contribute their expertise, and work with international teams.

We are currently looking for a Paid Social & Marketing Specialist to join our client's growing marketing team.

About the Client

Our client is a Los Angeles-based premium home and lifestyle brand specializing in innovative, comfortable, and modern bed frames.

Their products combine thoughtful functionality with elevated design, offering customers a practical and comfortable alternative to traditional bed frames. The company focuses on product quality, customer experience, and continuous brand growth.

About the Role

We're looking for a creative, analytical, and detail-oriented Paid Social & Marketing Specialist to join our client's growing marketing team.

Working directly under the Brand Manager, you'll play a key role in supporting the day-to-day management and optimization of paid social advertising campaigns, primarily across Meta (Facebook and Instagram) and TikTok, with the potential to expand into Pinterest.

The ideal candidate has 2–3 years of hands-on paid social experience, preferably with a DTC or e-commerce brand, and understands the unique challenges of advertising higher-priced, high average order value (AOV) products.

Beyond paid advertising, you'll also assist with broader marketing initiatives, making this a great opportunity for someone who enjoys both the analytical and creative sides of digital marketing.

Key Responsibilities:

Paid Social Advertising

• Assist in managing, launching, and optimizing paid social campaigns across Meta and TikTok, with potential expansion into Pinterest.
• Monitor daily campaign performance, budgets, pacing, and key metrics, including ROAS, CPA, CAC, CTR, and conversion rates.
• Support campaign testing strategies across audiences, creative assets, messaging, and placements.
• Identify opportunities to improve campaign performance and overall advertising efficiency.
• Collaborate with the Brand Manager on paid media strategy, budget allocation, and campaign planning.
• Help develop and execute advertising campaigns for product launches, promotions, and seasonal sales.
• Support creative performance analysis and provide recommendations for new ad concepts, messaging, and content.
• Prepare regular performance reports and communicate key insights and recommendations.

Marketing Support

• Assist the Brand Manager with additional digital marketing projects and day-to-day initiatives.
• Collaborate with the creative and content teams to coordinate advertising assets and campaign deliverables.
• Assist with campaign planning, promotional calendars, and new product launches.
• Assist with email and SMS marketing initiatives, including campaign planning, scheduling, execution, and performance tracking.

Role Requirements

• 2–3 years of hands-on experience managing paid social advertising campaigns, ideally for a DTC or e-commerce brand.
• Strong working knowledge of Meta Ads Manager and experience with TikTok Ads Manager.
• Experience advertising high-AOV products, preferably in home, lifestyle, or other considered-purchase categories.
• Understanding of longer customer purchase journeys, retargeting strategies, and customer acquisition.
• Comfortable analyzing campaign performance and making data-driven optimization decisions.
• Familiarity with Shopify, Google Analytics, and advertising reporting tools.
• Strong organizational skills, attention to detail, and ability to manage multiple projects.
• Excellent written and verbal communication skills.
• A proactive, resourceful mindset and willingness to take initiative.
• Ability to work independently in a remote environment while collaborating closely with a small team.

Nice to Have

• Experience running Pinterest Ads.
• Experience with creative testing, UGC, and influencer whitelisting/Spark Ads.
• Familiarity with Klaviyo or other e-commerce marketing platforms.
• Experience working with premium consumer brands.
• Knowledge of customer acquisition strategies for products with longer consideration cycles.

Why Join Us?

• Work remotely with a US-based premium consumer brand.
• Collaborate directly with an experienced Brand Manager and marketing team.
• Gain hands-on experience with paid social advertising and e-commerce marketing.
• Work across Meta, TikTok, and potentially Pinterest advertising.
• Develop your skills in campaign optimization, creative testing, and performance analysis.
• Enjoy the opportunity to grow with a developing marketing team.

Interested?

If you have hands-on paid social experience and enjoy combining data analysis with creative marketing, we'd love to hear from you!

Apply now through TalentCross.