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1026 - 244TST - Website & Lifecycle Marketing Lead

TalentCross

Role overview

Qualifications

  • 4+ years in B2B or e-commerce marketing
  • Track record of copy/pages built from real customer research
  • Experience building lifecycle/email programs with measurable revenue results
  • Solid A/B testing knowledge

Responsibilities

  • Own structure, messaging, and conversion of product pages; plan/run A/B tests
  • Build onboarding, reorder triggers, win-back and repeat paths
  • Define product positioning for customer segments; maintain one source of truth across website, ads, sales, and AI sales agent
  • Plan, write, and run lifecycle/marketing emails

Key facts

  • Remote from: Latin America
  • Full time
  • Senior (5-10 years)
  • Lifecycle Marketing Manager
  • $36K – $60K / year
  • English

Hard skills

Other skills

  • Communication

About the company

TalentCross logo

TalentCross

  • Staffing & Recruiting
  • 51–200
At TalentCross, we specialize in talent solutions for IT, Data and Marketing profiles in Latin America. With over 15 years of experience, we offer recruitment, staff augmentation, and global hiring through our EOR (Employer of Record) model, which completely eliminates legal and fiscal complexities for our client companies. Our key differentiators include an agile process with an average candidate presentation time of just 5 days, and a flexible commercial model with no initial fee and payment options tailored to each company's needs. We use a data-driven selection methodology that incorporates gamification and advanced psychometric testing. This allows us to comprehensively assess both technical competencies and the emotional intelligence and cultural fit of candidates, thereby guaranteeing that every hire is ideal for the role and your organization's culture. We adopt a tailored approach with dedicated teams committed to deeply understanding the specific needs of each industry and position. We complement our service with effective Employer Branding strategies designed to enhance your company's visibility and attract the best passive talent. Our global support capability enables the quick onboarding of employees anywhere in the world. By choosing us, you gain a strategic partner committed to your success, combining speed, precision, and innovative technology to strengthen your talent infrastructure efficiently and without complications.
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Job description

Website & Lifecycle Marketing Lead
Salary: $3,000 up to $5,000 USD/month
Remote – LATAM-based candidates only

About the Client

TalentCross partners with US-based companies to connect them with top LATAM talent for remote roles. Our client is a profitable, fully remote company revolutionizing product creation by combining SaaS technology with custom manufacturing.

About the Role

We are seeking a Website & Lifecycle Marketing Lead to own everything a customer reads and experiences after they find us — from website conversion and lifecycle communication to email and positioning/messaging. The mission is clear: more visitors become customers, and more customers come back.

Responsibilities

  • Website & CRO: Own structure, messaging, and conversion of product pages; plan/run A/B tests.
  • Lifecycle communication: Build onboarding, reorder triggers, win‑back and repeat paths.
  • Positioning & messaging: Define product positioning for customer segments; maintain one source of truth across website, ads, sales, and AI sales agent.
  • Email: Plan, write, and run lifecycle/marketing emails.
  • Customer research: Turn sales calls, conversations, and reviews into copy and tests.
  • Reporting: Measure work on conversion rate, repeat revenue, and order value.

Requirements

  • 4+ years in B2B or e‑commerce marketing with ownership of website conversion, messaging, or lifecycle.
  • Track record of copy/pages built from real customer research.
  • Experience building lifecycle/email programs with measurable revenue results.
  • Solid A/B testing knowledge.
  • Ability to own projects end‑to‑end with minimal supervision.
  • Fluent written English.

Nice to Have

  • Funnels mixing self‑serve and sales‑led buying.
  • Hands‑on CRM/email platform experience (HubSpot, Pipedrive).
  • Experience writing prompts/knowledge bases for AI sales/support agents.
  • Background in custom manufacturing, merch, or print‑on‑demand.

Why Join Us

  • Direct access to leadership and mentorship.
  • Influence product and strategy with flat hierarchies.
  • Rapid growth, autonomy, and career acceleration.

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