Logo for 21K School

Paid Media Strategist/ Specialist

21K School

Role overview

Qualifications

  • Minimum of 4 years of relevant experience in digital marketing, SEO, and paid media
  • Strong expertise in content optimization and social media link building
  • Experience with meta tag optimization, keyword research, and competitor analysis

Responsibilities

  • Optimize meta tags (title, description), headings and alt tags; conduct keyword research and competitor analysis
  • Perform website analysis and auditing; create XML sitemaps and robots.txt; optimize content and keyword density
  • Lead link-building initiatives (social bookmarking, business listings, profile creation) and manage submission channels
  • Generate daily, weekly, and monthly performance reports and manage online reputation

About the company

21K School logo

21K School

K-12 Education

At 21K School, we believe that every child deserves an education that’s made just for them. We know that no two children are the same, and that’s why we offer a personalized, flexible learning journey that allows your child to explore their interests, develop new skills, and grow at their own pace. Whether your child is studying under the Indian or British Pathway, our online school provides a learning environment that adapts to their needs. With interactive, real-time classes and the option to learn on-demand, your child gets the freedom to learn in a way that works for them. More than just academics, we focus on building essential life skills like problem-solving, creativity, and leadership—helping your child prepare not just for exams, but for life. At 21K, your child will be part of a supportive, global community, connecting with peers from across the world and learning in a way that’s both exciting and meaningful. Our facilitators provide one-on-one attention, ensuring that every child receives the guidance and encouragement they need to thrive. Your child’s path is their own—and we’re here to help them find it. Let’s help your child discover their path to success!

Company details

Company typeScaleup
IndustryK-12 Education
Company size201 - 500

Links

Website LinkedIn See all jobs

Your match analysis

See how your profile stacks up against this role.

We compared the job requirements to your profile to show where you're strong and where you fall short.

Job description

This is a remote position.

Background 

Started in June 2020, 21K School is an online-only School with personalised, affordable and flexible education for K-12 students globally. It is a category creator in the formal K-12 space of Education, offering high-quality schooling to students irrespective of their location and time zone. 

 

Our goal is to make quality education accessible, affordable and flexible for all students irrespective of their location or socio-economic background. We are a 100% online school and presently offer three curricula for our students - Indian, American and British. 

 

We are expanding our Team and are looking for passionate Growth Marketing team members in K-12 Space to be a part of the path-breaking journey.

  • Optimization of Meta Tags (Meta title, description), Heading & alt tags.
  •  Do effective keyword research & Competitor analysis.
  •  Website Analysis & Auditing.
  •  Creation of customized XML sitemaps, robots.txt, etc.
  •  Content Optimization (by managing keyword density in pages.)
  •  Link building (Social bookmarking, Business listing, Profile creation)
  •  Classified ad submission, PDF/PPT submission, Article Submission.
  •  Analyze competitor and backlinks
  •  Generate Daily, Weekly, and monthly reports
  •  Online Reputation Management


Requirements

Minimum exp. of 4 yrs

Well-versed in content optimization and social media link building

Apply once. Then go straight to the hiring manager.

After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.

MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
Unlocked after you apply
·

Paid social Related jobs

Paid social

Other jobs at 21K School

Premium

Reach out to the hiring manager directly.

Gain access to the contact details of the hiring managers who actually decide, and reach out to network with them directly. That, plus more when you upgrade:

  • Full match report with fit score and gaps
  • Career diagnostics on how recruiters read you
  • Curated company matches and warm intros
  • 48h early access to new roles

Cancel anytime.