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Brand Manager (Remote-LATAM)

Role overview

Summary

This role is for a Brand Manager at Pearster, responsible for leading the development and growth of the brand across international markets. You will create and execute marketing strategies, enhance brand visibility, and manage social media presence, contributing to the company's overall marketing efforts.

Qualifications

  • Advanced English (C1) – excellent written and verbal communication skills.
  • 3+ years of experience in Brand Management, Marketing, or Digital Marketing, preferably in technology, staffing, consulting, or international companies.
  • Fluent Spanish (C2) – excellent written and verbal communication skills.
  • Proven experience developing and executing brand and marketing strategies, with measurable results.
  • Strong knowledge of digital marketing, social media management, content marketing, and brand positioning.

Responsibilities

  • Define and maintain a consistent brand identity, tone of voice, and messaging across all communication channels.
  • Develop and execute brand strategies to strengthen Pearster's positioning, visibility, and recognition across international markets.
  • Plan and execute integrated marketing campaigns to increase brand awareness, engagement, and audience growth.
  • Lead the company's social media strategy, particularly on LinkedIn and other relevant digital platforms.

Key facts

Hard skills

Other skills

  • Communication
  • Creativity
  • Strategic Thinking
  • Social Skills
  • Time Management

About the company

Pearster Global logo

Pearster Global

  • IT Services & Consulting
  • 51–200
Why are we here? 2020 has been a revolutionary year, bringing down traditional barriers and positioning technology and connectivity on top of everyone's mind. Home-office, home-banking, home-schooling and many other home-things have been trending topic for the past year. And these activities were not only embraced by people, but also organizations. And not just IT companies, but also banks and even the Big Four companies have embraced the digital transformation. And this transformation is not only focused on digitalized experiences for our customers, but also in the way we work. The 2020 digitalization has brought numerous opportunities, such as hiring cost-saving resources based on their location or time zone. Technology Hiring Managers have now more responsibilities than ever. Whether hiring someone close to the work location, hiring someone with a specific skillset for a short-term project and not knowing where to allocate that resource afterwards, hiring resources to expensive outsourcing companies. 2020 created lot of opportunities, but lot of potential problems as well. Our value proposal And this is why we have created Pearster Global. We scale your business with the best IT resources in Latam. We provide IT Staff Augmentation services that will drop by 50% your hiring times, impacting directly on your hiring costs. We offer competitive hour rates, and highly skilled professionals for you project needs. Our resources work on US/CA Time Zone, so you can experience an on-demand seamless service.

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Job description

Spoiler: This is where your next big move begins.

What this Journey Looks Like
At Pearster, we connect talented professionals from around the world with exciting opportunities at international companies. We are a dynamic, people-oriented team passionate about building meaningful professional connections and creating a positive employee experience.

We are looking for a Brand Manager to join our growing team and lead the development, positioning, and growth of our brand across international markets.

This role will be responsible for building a strong and consistent brand identity, developing creative marketing strategies, increasing brand awareness, and strengthening our presence across digital channels. We are looking for someone who combines strategic thinking, creativity, and a hands-on approach to bring our brand to the next level.

What You'll Lead and Build

  • Define and maintain a consistent brand identity, tone of voice, and messaging across all communication channels.

  • Develop and execute brand strategies to strengthen Pearster's positioning, visibility, and recognition across international markets.

  • Plan and execute integrated marketing campaigns to increase brand awareness, engagement, and audience growth.

  • Lead the company's social media strategy, particularly on LinkedIn and other relevant digital platforms.

  • Develop engaging content strategies aligned with business objectives, brand positioning, and target audiences.

  • Manage the creation of marketing materials, presentations, digital assets, and corporate communications.

  • Collaborate with internal teams to support employer branding, talent attraction, and employee engagement initiatives.

  • Identify opportunities for partnerships, collaborations, events, and brand activations to expand market reach.

  • Monitor market trends, competitors, and audience insights to identify opportunities for brand growth.

  • Track and analyze brand performance metrics, campaign results, social media engagement, and other relevant KPIs.

  • Coordinate external agencies, designers, content creators, and marketing partners when needed.

  • Manage multiple marketing projects simultaneously, ensuring quality, consistency, and timely delivery.

  • Support the development and optimization of the company's website and digital presence.

  • Propose innovative ideas and creative initiatives to strengthen Pearster's brand and community.

What You Bring to the Table

  • Advanced English (C1) – excellent written and verbal communication skills.

  • 3+ years of experience in Brand Management, Marketing, or Digital Marketing, preferably in technology, staffing, consulting, or international companies.

  • Fluent Spanish (C2) – excellent written and verbal communication skills.

  • Proven experience developing and executing brand and marketing strategies, with measurable results.

  • Strong knowledge of digital marketing, social media management, content marketing, and brand positioning.

  • Experience managing corporate social media accounts, particularly LinkedIn.

  • Strong storytelling and copywriting skills, with the ability to create engaging content for different audiences.

  • Experience planning and executing digital campaigns, brand activations, and marketing initiatives.

  • Knowledge of marketing analytics, performance metrics, and reporting tools.

  • Familiarity with tools such as Canva, Figma, Google Analytics, Meta Business Suite, or similar platforms.

  • Excellent project management, organizational, and time management skills.

  • Strong communication and interpersonal skills, with the ability to collaborate with international teams and stakeholders.

  • Creative and strategic thinking, with a strong attention to detail and a results-oriented mindset.

  • Ability to work independently, take ownership of projects, and manage multiple priorities in a dynamic environment.

  • Knowledge of agile methodologies and experience working in fast-paced environments.

  • Experience in B2B marketing, employer branding, or the IT staffing industry.

  • Experience developing personal branding and thought leadership strategies for company executives.

  • Knowledge of SEO, paid advertising, and marketing automation tools.

  • Experience organizing corporate events, webinars, and community-building initiatives.

  • Basic graphic design or video editing skills.

Benefits that Move you Forward.

We’re here to amplify your brilliance, not contain it.

  • Work from anywhere with true flexibility and freedom.

  • Earn in USD with compensation that matches your expertise.

  • Recharge confidently with dedicated paid time off.

  • Advance your career with fully covered international certifications.

  • Access coworking spaces worldwide whenever you want a professional setup.

  • Strengthen your English and expand your global reach.

  • Connect and have fun with activities that unite our international team.

  • Feel appreciated with personalized gifts and a thoughtful welcome kit.

  • Grow our community and earn through our referral program.

At Pearster, your journey matters, and we’re here to help you go further than you imagined.

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