Implus Footcare, LLC is an industry-leading global consumer packaged goods company with 16 brands in fitness and athletic performance, movement and flexibility, lifestyle hosiery and footwear accessories, and outdoor. Our product categories are sold in over 80,000 retail locations worldwide. Implus is headquartered in Research Triangle Park in Durham, NC with locations in the United States, Australia, Canada, Europe, Hong Kong, South Africa, and Japan. Our brand family includes SKLZ, Perfect, Balega, TriggerPoint, Harbinger, RockTape, Sport-Brella, Yaktrax, DryGuy, Little Hotties, Sof Sole, Spenco, Airplus, SofComfort, ForceField, and Sneaker Balls.
At Implus we are committed to creating and sustaining an inclusive culture. We encourage & value different perspectives and are seeking a Senior Manager, Global Brand Communications,who shares our commitment to inclusivity and enjoys working collaboratively with colleagues from diverse backgrounds
POSITION SUMMARY:
As a Senior Manager, Global Brand Communications, for Spenco, Airplus, and Sof Sole, you will play a critical role in shaping how these brands connect with consumers around the world. The role translates brand strategy, consumer insights, and product innovation into compelling campaign narratives, messaging frameworks, and communication platforms that drive consistent brand expression across markets.
Serving as the bridge between Brand & Product Innovation and Brand Marketing and Activation, this individual develops the strategic communications foundation that guides execution globally. They create scalable storytelling frameworks, campaign architectures, and market enablement tools that regional and channel teams can adapt locally while maintaining alignment with global brand and marketing strategies.
The ideal candidate is an exceptional storyteller and strategic thinker who can simplify complex portfolios, build cohesive brand systems across categories, and partner across a multi-national organization to drive consistency, relevance, and commercial impact.
Essential Job Function:
Global Brand Storytelling & Communications Strategy
- Translate approved brand positioning, product strategies, value propositions, and consumer insights into globally relevant communication platforms, messaging frameworks, and campaign narratives.
- Establish clear communication strategies that connect emotional and functional benefits in compelling, consumer-centered ways.
- Serve as the primary steward of consumer-facing brand narrative, voice, and messaging consistency across markets, categories, and channels.
Campaign Architecture & Communications Planning
- Lead development of annual, seasonal, and product launch communication strategies that support key business and brand objectives.
- Create campaign platforms, messaging hierarchies, communications plans, content briefs, and strategic frameworks that guide execution across channels and geographies.
- Build scalable campaign architectures that create consistency across initiatives while allowing flexibility for market, channel, and audience needs.
- Partner closely with Brand & Product Innovation teams to connect product innovation and consumer value propositions to clear, motivating communications.
Brand Stewardship & Campaign Development
- Serve as the bridge between Brand & Product Innovation and Content & Creative, translating marketing strategies, consumer insights, and business objectives into impactful creative directions.
- Define campaign narratives, key messages, audience takeaways, and strategic intent as the foundation for global campaigns and product launches.
- Develop strategic creative briefs that articulate objectives, target audiences, consumer insights, brand positioning, messaging priorities, channel considerations, and success measures.
- Partner with Creative, Content, and Production teams throughout development to ensure concepts accurately reflect brand strategy, product benefits, and intended consumer outcomes.
- Ensure executions align with established standards for voice, personality, visual identity, messaging hierarchy, and positioning.
- Provide decisive strategic guidance and feedback during creative development, evaluating work through the lens of brand distinction, consumer relevance, business objectives, and global scalability.
- Ensure campaign ideas translate effectively across products, channels, audiences, and markets without fragmenting the brand experience.
Global Market Enablement
- Develop global campaign toolkits, messaging guides, and communication frameworks that support consistent execution across multi-national markets.
- Provide strategic guidance to regional marketing teams on adapting global campaigns for local relevance while preserving the core brand idea.
- Partner with international stakeholders to understand market-specific consumer behaviors, category dynamics, cultural considerations, and commercial priorities.
- Balance global consistency with local flexibility, ensuring each brand maintains a cohesive voice across product lines and markets.
Consumer Insights & Narrative Development
- Identify consumer insights, category trends, competitive dynamics, and cultural opportunities that can strengthen communication strategies across markets.
- Translate consumer and market insights into engaging campaign concepts, brand narratives, and communication platforms.
- Evaluate messaging effectiveness using consumer feedback and performance data, and evolve communications based on learning.
- Ensure brand communications remain relevant, differentiated, and aligned with changing consumer expectations and market dynamics.
Cross-Functional Leadership & Governance
- Partner closely with Brand & Product Innovation, Content & Creative, Brand Marketing and Activation, Digital, Sales, E-commerce, and Regional Marketing teams to align communications across the consumer journey.
- Influence stakeholders across functions and geographies to drive adoption of global communication frameworks and best practices.
- Establish clear processes, templates, decision rights, and governance that improve consistency, speed, and effectiveness.
- Serve as a key voice in how brands and products are positioned and communicated globally
Minimum Qualifications: Knowledge/Skills/Abilities
- 7–10 years of experience in brand communications, integrated marketing, brand strategy, consumer marketing, or a related discipline.
- Experience developing communication strategies, campaign platforms, messaging frameworks, and integrated marketing initiatives for consumer brands.
- Proven ability to translate business, consumer, brand, and product strategies into clear and compelling consumer-facing narratives.
- Strong presentation, writing, communication, stakeholder management, and influence skills.
- Demonstrated success leading cross-functional work in a fast-paced, matrixed environment
Preferred Qualifications:
- Experience within consumer goods, footwear, accessories, wellness, fitness, sporting goods, or lifestyle brands.
- Experience supporting global brands and international markets.
- Experience developing scalable marketing frameworks, campaign systems, and global launch toolkits.
- Strong understanding of consumer insights, brand positioning, integrated marketing, and channel-specific communication.
Education & Experience:
Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
Relevant Working Conditions & Physical Demands:
- Visual Abilities: Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and ability to adjust focus, read reports, create presentations and use a computer system.
- Hearing: Communicate with co-workers, vendors, and partners
- Dexterity, Grasping, Feeling: Write, type and use the telephone, copier, and computer equipment.
- Mobility: Open files and operate office machines; move between departments and attend meetings.
- Talking: Frequently convey detailed or important instructions and ideas accurately and clearly.
- Reliable attendance required
- Ability to manage deadlines and multiple interruptions.
- May require occasional travel
- Exposed: Standard climate-controlled office setting
Implus is an Equal Opportunity/Affirmative Action Employer and committed to creating a diverse and inclusive company culture. All qualified applicants will receive consideration for employment without regard to race, color, religion/belief, sex, national origin, gender identity, sexual orientation, age, protected veteran status, disability status, or any other protected status under the law. Individuals needing a reasonable accommodation should contact hr@4implus.com.
